Maria Fernandez

As COO and executive vp of Sony Music Latin Iberia, María Fernández is one of the most powerful women in Latin music. But power is rarely on her mind. “Power is something I never sought and something I never really think about,” says Fernández. “To me, real power is the power that doesn’t need to be displayed.” Explore See latest videos, charts and news See latest videos, charts and news Fernández was long a Sony secret weapon who worked largely behind-the-scenes, until her boss, CEO/president Afo Verde, nudged her forward. “He’s the one who told me that to truly understand this business and contribute to it, I had to spend more time with managers, with artists, with people in the industry. It allowed me to have a vision that normally people that are in finance may not have,” says Fernánde...