Mara Phones has officially opened its first experience store at the Maponya Mall in Soweto, South Africa – exactly one year after it launched the country’s first smartphone manufacturing facility. According to the company, this marks a step in the right direction for Africa’s home-grown smartphone brand – noting that it hopes to open 50 Mara Experience Stores, both company-owned and independently operated, before the end of 2022. “The launch of the first Mara Experience Store cements our commitment to expand our retail footprint in South Africa and to make it easier for customers to experience and purchase our smartphones,” says Sylvester Taku, Head of Growth at Mara Phones South Africa. “Opening the first Mara Experience Store in Soweto’s first mall makes a positive statement about our be...