makeup

Even though my arsenal of brow products might not be as “exciting” as other makeup staples in my routine—like my stack of glitter eye shadows, for instance—I can’t imagine doing a full face of makeup without one of my favourite trusted brow pencils (followed by a quick swipe of brow gel, duh). I’m a self-proclaimed minimalist when it comes to my arches, and I personally prefer a pencil when it comes to adding a hint of “oomph” and definition to my brows. I definitely don’t have Cara Delevingne–caliber brows by any means, but most of my friends and family members do, by now, ask me for recommendations when it comes to the best tools. And nine times out of 10, I point them to waterproof eyebrow pencils, as I’ve found them to have...

The French do things very well. Whether it is French hair, fragrance or wine, the French have it down to a T. In fact, at Who What Wear, we’re a little bit obsessed with French beauty. Taking care of your appearance, and the skin in particular, is ingrained in French culture. That’s why you can walk into a pharmacy in France and the pharmacist will be able to help you address skincare needs more so than here in the UK.  Then of course, there is French makeup. French women have nailed that effortless look, while still looking pulled together. Think minimal foundation—more likely a dab of concealer here and there—paired with a bright red lipstick. It is this pairing of minimalist and maximalist that compliments the entire makeup mood. Speaking of lip...

“Soft sculpting is the everyday alternative to traditional contouring,” says Sara Wren, director of Artistry at Milk Makeup. “Soft sculpting isn’t about changing the shape of your face, but enhancing your natural bone structure to complement your face shape,” Wren explains. This subtle take on contouring is best achieved by using creamy formulas that blend seamlessly into the skin.  To achieve this natural-looking effect, Wren likes using concealer rather than a traditional contour stick or bronzing powder. “Try using a cream concealer one to two shades deeper than the shade you wear, swipe it under [your] cheekbones from the corner of the eye upwards to the temple and along the jawline as a beginner’s soft sculpt,” she says. “I like to use the sponge or brush that I applied...

And while I hate for my foundation (when I opt for it) to be heavy-duty or full-coverage, I firmly believe that all good concealers should be exactly that. I want my concealer to hide whatever I want it to hide, but I also like it to have a skin-like finish, avoid creasing and be easy to apply. That’s not so much to ask, is it? Turns out it really is. In fact, I’ve tried every concealer that has ever come my way as a beauty editor (of which there have been hundreds), and I can safely say there are only 11 full-coverage concealer formulas that I feel confident enough to recommend to those with intense dark circles and uneven skin tone like myself. So to prove to you just how good these concealers are, I’ve snapped myself in every single one—no prim...

Halloween season is upon us, which means one thing: We’ve been busy hunting down the best Halloween makeup ideas as we plan our looks for 2022. We’re already thinking about our Halloween nails, but now it’s time to start considering the rest of our looks. Halloween is the perfect time to experiment with your makeup and try something that usually wouldn’t fly day-to-day. Whether you want to go scary, spooky or chic, there are so many Halloween beauty looks to try. So if you’re looking for something a little different from the usual drawn-on black cat whiskers, we’ve got you covered ahead. We’ve rounded up the best celebrity Halloween makeup looks from this season’s runways as well as the best Halloween looks from influencer...

Halloween season is upon us, which means one thing: We’ve been busy hunting down the best Halloween makeup ideas as we plan our looks for 2022. We’re already thinking about our Halloween nails, but now it’s time to start considering the rest of our looks. Halloween is the perfect time to experiment with your makeup and try something that usually wouldn’t fly day-to-day. Whether you want to go scary, spooky or chic, there are so many Halloween beauty looks to try. So if you’re looking for something a little different from the usual drawn-on black cat whiskers, we’ve got you covered ahead. We’ve rounded up the best celebrity Halloween makeup looks from this season’s runways as well as the best Halloween looks from influencer...

I’m not blowing my own trumpet here (well, maybe a bit). I just truly consider my makeup bag collection to be elite. While I know most people might enjoy splurging on a luxury handbag, I take great joy in treating myself to a luxury makeup bag. After all, as a beauty editor, I consider them my most used and most practical accessories. And my collection is extensive. For starters, I like to have one large makeup bag to keep at home on my dressing table. Here, I keep things that I am using on rotation—the things I like enough to pull out of my beauty storage (as a beauty editor, I require floor-to-ceiling cupboards) but not things I’m yet sold on enough to pack in my handbag. This bag needs to be large, but not too large, and accessible enough for me to be able to grab ...

Pores. They are one of the biggest skincare concerns for many of us. They’re usually determined by genetics and your skin type, and while many brands and products might make the miraculous promise of making pores disappear, I’m here to tell you that that magic product just doesn’t exist. While we cannot make our skin ‘poreless’ (pores actually play an important role in keeping our skin healthy, so you wouldn’t want to be totally rid of them), there are ways to minimise them. Good skincare ingredients and in-clinic treatments such as microneedling can help improve the look of enlarged pores, but there is no overnight solution. However, some makeup trickery can temporarily smooth over pores for a more even appearance. You Deserve to Make Money Even Wh...

The funny thing is this cult classic from Clinique has been around since the early ’70s. Before TikTok discovered it, one tube was sold every three minutes, and for good reason. The deep, dark plum color almost looks black in the tube, but once you swipe it on your lips, it transforms into a sheer veil of the ultimate just-bitten berry shade. It’s one of the few products that actually looks good on everyone. The formula uses a creamy, balmy base that combines the perfect amount of red, blue, and yellow pigment, so it really enhances everyone’s natural lip color. The beauty team and I were lucky enough to get our hands on a tube, and we had to share the results. Keep scrolling for everyone’s take. You Deserve to Make Money Even When you are looking for Dates Onl...

Every season, there’s a popular makeup trend that spreads like wildfire. (Remember the siren eye and the über-glossy lips that boomed over the summer?) Well, thanks to my many hours of research, I can report that this autumn is officially the season of eye makeup. From the runway at Milan Fashion Week—we couldn’t take our eyes off the mesmerising purple look at Versace created by the makeup queen that is Pat McGrath—to our TV screens (read: Euphoria), eye makeup is taking over. So what’s it all about? This trend centres on creating a bold, electric and fun eye look. Think vibrant, bold colours, dazzling gems and elaborate, dynamic lines. There are no limits. Makeup is a world of make believe, and what better way to get imaginative than going all out on eye makeup for th...

I’m incredibly lucky that I get sent some of the most premium beauty products on the market to try out as part of my job. From £205 moisturisers to £109 facial steamers, I’ve had the chance to test some of the most luxurious formulations and beauty tools in the UK to find out what’s worth the hype. But does expensive always equal best? In a word, no. Despite having access to extravagant products and high-end beauty brands, I’ve found that there are tons of affordable options that rival their more expensive counterparts. In fact, there are plenty even the most experienced beauty editors would struggle to differentiate between once applied to the skin. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dat...

It’s officially beauty advent calendar season and 2022’s offering is something special indeed. As we’re sure you’re well aware, in the world of beauty, we’re always looking ahead, so we’re already excited for the ultimate countdown—the Christmas advent. Soon enough, we’ll be seeing Christmas adverts on the TV and lights going up along high streets across the UK. Yes, it’s early, but we think you’ll forgive us for getting ahead of ourselves once we reveal the subject at hand. Beauty advent calendars have grown in popularity over the last few years, and for many brands, including Liberty, MAC and Rituals, the beauty advent calendar has become one of their most in-demand launches. You Deserve to Make Money Eve...