makeup

I just want to put a caveat here before I start banging on about my eyebrows’ brilliance: I know that they won’t be to everyone’s tastes but I have worked hard to give my brows love and care to get them to a point I’m finally happy with them. For years, I looked at my eyebrows and lamented that they weren’t very full. They were always a little patchy and, while I didn’t over-pluck them during my teenage years, thanks to my mum’s prudent advice, they still didn’t give off that Brooke Shields vibe I wanted. Then a few years ago, I was finally introduced to fuller brows thanks to my incredible wedding makeup artist. I realised perhaps somewhat late that I could just fake them. Now, I’m not talking about those incredible Instagram eyeb...

It probably won’t surprise you, then, to hear that when it comes to makeup expiry dates, I take a similarly laissez-faire approach. As a beauty obsessive, the number of products in my stash means it’s nearly impossible to figure out when I first opened something, and, therefore, when it needs to be chucked. Of course, there are some products that I churn through and throw out regularly (mascaras and foundations are on my high rotation list), but there are others that have stuck around for longer than I’d care to think about. (Benefit Benetint, I’m looking at you.) But after a quick chat in the Who What Wear office, it turns out that even those with a limited amount of makeup products were still clueless when it came to expiry dates and whether they’re actually to be adhered to. I...

I’m not sure about you, but I get a huge amount of joy from using certain beauty products. Whether it be a super nourishing, luxurious body cream or a red lipstick that perfectly cushions the lips, some products just have that special touch. It makes sense, therefore, that in times like these, I’m turning to such products more so than ever in a bid to lift my spirits. Similarly, with spending more time at home than I’m used to, I have also been finding ways to inject some joy into my surroundings. After several homeware orders, I’m actually starting to run out of space. So last week, as I perused my beauty shelves, I had a eureka moment. Instead of keeping all of my most beautiful, mood-lifting beauty products behind closed doors to experience one once or twice a week, ...

After the PR for Anastasia Beverly Hills gave me the heads-up earlier this year that Soare would be coming to the UK, I took the bold decision to stop shaping my eyebrows entirely. (As someone with seriously unruly brow hairs, this was a big step.) Luckily, though, this meant I was able to get some genuine brow advice when I did catch up with Anastasia. Plus, I asked Who What Wear readers for any burning brow questions in our Facebook group (So… Should I Buy This?), which Soare was only too happy to answer. Keep scrolling for the five things I learned from VB’s brow expert, Anastasia Soare. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and m...

When it comes to makeup, I’m a summer person. I like bronzed, glowing skin; plumped, glossy lips; big, feathered brows and pretty, shimmering eye looks. If you ask me, the glowing and glistening makeup looks of summer are far more enticing than the deeper, darker and more matte finishes that we tend to opt for during colder months.  However, there is one issue that I have with summer makeup, and it’s quite a large one. It seems that no matter what I do, my makeup just won’t stay put. I could spend hours creating the perfect glowing base, and within 10 minutes of stepping outside into the heat, I’ve sweated it off. This year, however, because there are just too many new product launches and pretty inspiration pics that I want to try for myself, I’m determined to get...

So considering my go-to facial tanning drops (Coola Sunless Tan, FYI) ran out a couple of weeks ago, I can 100% confirm that my bronze is down to my newfound love of matte bronzers. You see, I’ve always loved using bronzer as a way to add some depth and life to my base, but I’ve never been much of a fan of the shimmer or light-reflecting properties that so many of them pack. I’m a no-makeup-makeup kind of girl through and through, and within that, there’s no room for shimmer. This year, however, matte bronzers are taking centre stage. Cult classics like Benefit’s Hoola may have been around for years, but now there’s a whole bunch of different textures, shades and formulas on the scene. Whereas before we might have had only a few to pick from, now there’s something for everybody....

Honestly, I knew that the quiz was more in-depth than others I had done, but I still wasn’t convinced it was going to work. I had already tried a few things from Il Makiage before putting in my foundation order (I found the baked highlight and primer particularly wonderful), so I already knew what to expect from a brand perspective. Everything is remarkably sleek, high-impact but still wearable as well as luxe-feeling. I get serious MAC vibes from this brand. Given this, and knowing it only has one foundation available, I was expecting a full-coverage, matte formula. But what arrived, genuinely blew me away. First of all, the shade is perfect. So much so that I was absolutely convinced at some point I must have included information on the shades I already use, but I kno...

Be honest: How many selfies are cluttering up your camera roll right now? If you’re like us, then the number is probably pretty high. No judgement! It’s a weird time right now, and there’s no shame in snapping a selfie or 50 now and then. As participants in an increasingly digital society, there’s really no avoiding being on camera whether it’s to document our loungewear du jour, or to log into a virtual meeting with our teams as some of us settle into a work-from-home arrangement. All this face time has us thinking about the daily makeup habits that need to shift right now if we want to look our best in every photographic circumstance. To help, we called in makeup artist and photographer Jordan Liberty, who not only knows exactly what looks best on camera but...

As a Black woman, it’s been obvious for a long time that many brands barely consider me—and women like me—in their board rooms, beauty labs and marketing strategies. With global campaigns often only championing and catering to one skin tone, as well as only presenting one version of “beautiful,” I’ve often felt so alienated. And it isn’t just me—this is a feeling that I know many women of colour can relate to. What I’ve always wanted? To be able to walk into any mainstream store and to pick a product off the shelf with the confidence that it has been created to make me look and feel beautiful too. Looking back to my younger years, I would face a real struggle trying to find a foundation that suited my complexion, a lipstick that matched my version of ...

I’ll be honest: There are so many different types of beauty products around these days that it can be genuinely hard to keep up—and that’s coming from someone who used to be a beauty editor. So I can only imagine how confusing the constant stream of apparently miracle products can be to someone who just wants a decent set of skincare and makeup bits to make them feel their best. I’m very much someone who doesn’t like to over complicate their beauty routine and I’m all about skincare before makeup. My theory? If you take care of your skin, then you won’t want to use as much makeup. Which is why the tinted moisturiser has been a constant in my makeup bag. Not only does it give my skin coverage for any blemishes, but it also makes it feel and look moisturised. You Deserve to Make Money Even W...

In fact, Glossier’s Milky Jelly Cleanser is the result of a post on Into the Gloss in which Weiss directly asked readers what their dream face wash would be like. This relationship between customer and brand has been a major disruption to the beauty industry as we know it—and consumers are beginning to expect this level of transparency from brands across the board. It’s one of the main reasons Glossier’s skin-first, makeup-second philosophy was such an instant hit with the Instagram generation. (Remember back in 2014 when was it was a landscape of HD brows and self-tanner?) Plus, there’s no denying that the brand’s aesthetic is millennial goals—who can argue with dewy skin, pale-pink packaging and free stickers with every order? When Glossier finally laun...

I love makeup. I love everything about it. I love owning it, talking about it, researching it and applying it. The only thing I don’t really love about it is, well, wearing it. I like my face to feel clean and fresh and, sadly, makeup just doesn’t allow for that. And this is the conundrum I find myself in far too often. I love the way makeup makes my skin look, I just don’t like how it makes it feel. My naturally oily skin only feels greasier and more dirty with every layer of foundation I apply. When I told a makeup artist of my woes a few years ago as we prepared for a shoot, she asked if I’d ever thought about using a tinted moisturiser instead. And the truth was, I had. I had tried many a tinted moisturiser before, but I was yet to find one that had the second-skin finish that I so bad...