makeup

Pre-2020, the only time I’d ever been known to “zoom” was when I was rushing from my desk to a happy hour after work. Fast forward a year, however, and Zoom is now very much a part of my daily vocabulary—however reluctantly. A typical day might see me dialling into a Zoom event for a new product launch before joining a Google Hangout with the rest of the Who What Wear editors to brainstorm new content ideas, followed by a video call to interview a celebrity hairdresser for a feature before ending the day with a Zoom catch-up with friends. Yes, it looks as if video calls are here to stay for the foreseeable future, but with no half-price cocktails in sight, I am, quite frankly, over them already. However, there’s nothing worse than joini...

Charlotte Tilbury is a brand that knows a thing or two about creating a buzz in the beauty world. From a cult lipstick that sells a tube every two minutes somewhere in the world to a foundation with a 17,000-person waitlist, basically every product that this brand launches has a record-breaking statistic or celebrity fan to its name. In fact, even when it launched back in 2013, Tilbury’s eponymous line was one of those rare gems that managed to have both beauty editors and consumers in a frenzy to try it. As a renowned makeup artist at the top of her game, Tilbury was already using some of her beauty products backstage on celebrity clients—so the excitement about them finally being launched into the hands of the public was very much real. ...

There are few people in history who have been able to command the same level of widespread adoration as the late Princess Diana. Her every move outside the walls of the palace was meticulously documented by photographers, and as such, snapshots of her iconic fashion sensibilities remain a source of inspiration to this day. From her laid-back holiday style to those cool off-duty outfits including jeans and boxy blazers, her influence can still be felt via the wardrobes of everyone from Hailey Bieber to Harry Styles. While her style was certainly talked about more, there’s also no disputing that Her (former) Royal Highness could turn out some major beauty looks. It might take you a little longer to conjure up mental images of Diana’s most awe-inspiring beauty mo...

All over my feed, videos showcased dramatic lash results. Before and afters clearly showed that this mascara meant business. People’s lashes looked almost impossibly long, show-stoppingly bold and dramatically full. So much so, that even I could understand why this £10 mascara was causing such a stir. In all of my years testing and trialling every makeup product that hits the shelves, I had never witnessed IRL results quite like it. But the truth is, to me, the super-full lashes I saw plastered all over the internet still looked heavy. Sure, in comparison to other formulas, the results weren’t quite as clumpy. But did it make lashes seem natural? Absolutely not.  Ever the curious beauty journalist, I still wanted to try it for myself and deliver a totally honest review (without any ma...

Not surprisingly, all of the above make shopping for skincare and makeup hard. Many formulas are drying, irritating, or filled with icky ingredients that just won’t play nicely with rosacea or skin that’s prone to chapping, redness, or dehydration. According to celebrity esthetician Renée Rouleau (who has also been my skin hero), steering clear of highly active ingredients, overexfoliation, hot water (store your skincare in the fridge!), and allergen-ridden products and embracing protective, gentle, and calming ingredients (think physical sunscreens, chamomile, white tea, etc.) is a fabulous game plan for managing rosacea. Another good idea? Opting for the best foundations that will not only help camouflage redness or other related complications like bumps and un...

I can’t fight it anymore, I’m a cream makeup girl through and through. While powders can be messy, time-consuming and downright dulling, cream products are quick, fool-proof and leave skin looking, well, like real skin should. In fact, every makeup artist that I have turned to for help over the years have all told me the same thing: If you want a quick, glowing face, cream makeup products are the way forward. As a result, this year I’m putting my fiddly powders and pigmented liquids into storage and instead embracing a quicker, more natural makeup look. So, if you’re anything like me and want to keep things simple and glowy this year, keep scrolling for the best cream makeup products around. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a ...

I’m not sure about you, but I am here for the recent trend of having souped-up, feathered brows. Once upon a time, my brows were full and abundant and would have been perfectly suited to the fluffy trend. Like most, however, I massively overplucked them in my teenage years. As a result, I have been attempting to nurture them back to their fullest selves ever since. While many of my pluck-happy friends turned to powders, pomades, and pencils to get some shape back, I have struggled for years to find a product that doesn’t make my super-dark brows look like they’ve been drawn on with stencils – until now, that is. When brow-lamination treatments hit the big time last year, brow trends started to move away from all things big and bold and instead towards a softer, feathered loo...

Few things in life make me happier than good skin days. Waking up in the morning, looking in the mirror and being met with a flawless, glowing complexion sparks a feeling that can only be described as pure elation. The luxury of not having to slather my face in a greasy layer of pore-clogging foundation is the sort of stuff skin dreams are made of. But the reality is, such days are rare. Most of the time, I wake up to a drab complexion that features pigmentation, discolouration and the remnants of post-breakout scarring, and the only thing I can think about is how to cover it all up. This is where my problem lies. I have spent my life desperately craving the results that a layer of glowy foundation promises, but simultaneously resenting the stuff. First of all, I like m...

When it came to our beauty priorities last year, skincare reigned supreme. Given the fact that most of 2020 was spent in the comfort of our own homes, any need, want, or desire to pay attention to our hair and makeup routines dwindled. Time usually spent on makeup application was instead used for self-care rituals like kicking back with a face mask, doing an at-home manicure, or indulging in a quick facial massage. Having said that, while there’s no doubt that spending this time on my skin was much-needed (in hindsight, it acted as a nice form of escapism), I’m officially ready to get back into this beauty thing properly. Sure, it’s been great to let my skin breathe and give my hair a bit of a break, but the truth is that I really miss doing my hair and makeup. At the start ...

When I first heard that The Ordinary was launching a concealer this time last year, I geared up to give it a go. In fact, it was probably the first concealer in years that I was genuinely excited to try. But when the world turned upside down last spring, so too did our hopes of an imminent concealer launch from The Ordinary. And while having to wait a year for it to hit the shelves was long, it’s finally here, and I can say with confidence that it was worth the wait. Costing just £5, it’s safe to say that I have never in all of my life come across a budget concealer that disguises my dark circles quite like this stuff does. A liquid formula housed in a squeezy tube, it’s easy to work into the skin with fingers, and a little goes a seriously long way. When it comes to base products, I’...

When it comes to testing beauty products I am decidedly democratic in my approach—favouring neither price point or packaging in my quest to find what really works. However, while there is a certain thrill to be found in discovering a cheap concealer that’s just as effective as a more expensive counterpart or trialling a brilliant cleanser that belies its basic packaging, I’d be lying if I said that there aren’t certain brands that simply set my heart aflutter. Case in point: Chanel. Yes, in the same way that a classic Chanel bag will always remain iconic, there’s something deeply covetable about a pillarbox-red Chanel lipstick or an eyeshadow compact embossed with those iconic interlocking C’s. Chanel makeup artist&...

I’ve made no secret of the fact that I’m a bit of a Victoria Beckham fangirl. From her iconic Posh Spice beauty looks in the ’90s to the launch of her very own beauty brand, VB is a beauty muse who has, undoubtedly, stood the test of time. So when an email landed in my inbox earlier this week asking if I’d like to try the latest Victoria Beckham Beauty innovation before it launched, I jumped at the chance. Her newest creation? A long-awaited mascara.  That’s right. The queen of smoky eyes herself has finally turned her attention to lashes. Hooray! But what sets VB’s mascara apart from the rest of the pack? Keep reading for the full low-down and my honest first impression. You Deserve to Make Money Even When you are look...