makeup

I’m incredibly lucky that I get sent some of the most premium beauty products on the market to try out as part of my job. From £205 moisturisers to £109 facial steamers, I’ve had the chance to test some of the most luxurious formulations and beauty tools in the UK to find out what’s worth the hype. So does expensive always equal best? In a word, no. Despite having access to extravagant products and high-end beauty brands, there are tons of affordable options that rival their more expensive counterparts. In fact, there are plenty even the most experienced of beauty editors would struggle to differentiate between once applied to the skin. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins ...

From my late teens to my twenties, as my penchant for beauty started to develop, there was one brand that became my go-to for pretty much all things makeup: MAC. From their iconic Studio Fix Fluid Foundation with a sweep of a Mineralize Skinfinish for my base to a bright flush of colour on my cheeks courtesy of Fever powder blush, so many of my staple products were from there. Understandably though, as I started to work in the beauty industry, my product selections widened and my daily makeup routine begrudgingly had to diversify. However, there’s one thing that’s never deviated from MAC in all this time and that’s my favourite nude lip combo. Why? Because MAC make some of the best nude lipsticks in the industry. You Deserve to ...

Disclaimer: I rarely wear mascara. On a night out (remember those?), I’ll slap it on, but as a serial “face toucher” (something I got seriously told off about when a skin expert came to give our routines an overhaul), wearing mascara on the daily is just a recipe for panda eyes. On a normal day, you’ll find me with a full face of makeup sans lashes. And it seems I’m not the only one. While mascara remains the holy-grail beauty product for many, cool girls and makeup artists have often ditch mascara and opt instead for a combination of bare lashes and a bold lip, which I love. However, after testing out all of the concealers on the market to bring you a guide to the best ones, I wanted to turn my attention to another beauty staple,...

Over the past year, virtually all of my beauty inspiration has come courtesy of Rosie HW. The Instagram snaps of her go-to slicked-back bun, aesthetically pleasing shower line up and perfectly manicured nails have proved the ultimate form of beauty escapism for me. But despite all of her beauty triumphs, it is without a doubt her perfectly executed, natural-looking makeup that first piqued my interest. Her glowing complexion has always looked so immaculately polished, but relatable enough that, for some reason, I’m left thinking that maybe I could do achieve it too. So, when I had the chance to sit down with Wolff over Zoom a couple of weeks ago, there was only one thing I wanted to know: Is it really possible for us mere mortals to achieve a Rosie-esque look at home, during lockdown,...

It’s been a long time since I’ve worn makeup (aside from dabbing a little concealer under my eyes for early morning school drop-offs that is). With almost a year spent working and staying home, you would be right to assume that my makeup bag has started gathering cobwebs in the corner of my bathroom. As someone who never used to leave the house without wearing mascara and lipstick, I have rather missed my makeup! While I predominantly turned my focus to skincare in 2020—which is certainly not a bad thing—this year I’m officially ready to liven up my visage with makeup again. Because the reality is a little makeup makes me feel strong, confident, and ready to tackle the day—even if it’s just a simple look. In fact, easy, low-effort makeup l...

Ask any beauty editor or product obsessive where they bought their first proper foundation and, chances are, it will have been from MAC. I have vivid memories of visiting their Carnaby Street store circa 2006 to get colour-matched for a foundation after reading about how all of the top makeup artists had it in their backstage kits. I’d saved up my wages from my Saturday job especially to make the pilgrimage and, I have to say, I was immediately hooked. At the time, it was the most expensive makeup product that I’d ever bought but it turned out to be a serious gamechanger for me in terms of shade and formulation. Up until that point, the affordable high street foundations that I used would always leave my skin looking too orange or too pink; fi...

Pre-2020, the only time I’d ever been known to “zoom” was when I was rushing from my desk to a happy hour after work. Fast forward a year, however, and Zoom is now very much a part of my daily vocabulary—however reluctantly. A typical day might see me dialling into a Zoom event for a new product launch before joining a Google Hangout with the rest of the Who What Wear editors to brainstorm new content ideas, followed by a video call to interview a celebrity hairdresser for a feature before ending the day with a Zoom catch-up with friends. Yes, it looks as if video calls are here to stay for the foreseeable future, but with no half-price cocktails in sight, I am, quite frankly, over them already. However, there’s nothing worse than joini...

Charlotte Tilbury is a brand that knows a thing or two about creating a buzz in the beauty world. From a cult lipstick that sells a tube every two minutes somewhere in the world to a foundation with a 17,000-person waitlist, basically every product that this brand launches has a record-breaking statistic or celebrity fan to its name. In fact, even when it launched back in 2013, Tilbury’s eponymous line was one of those rare gems that managed to have both beauty editors and consumers in a frenzy to try it. As a renowned makeup artist at the top of her game, Tilbury was already using some of her beauty products backstage on celebrity clients—so the excitement about them finally being launched into the hands of the public was very much real. ...

There are few people in history who have been able to command the same level of widespread adoration as the late Princess Diana. Her every move outside the walls of the palace was meticulously documented by photographers, and as such, snapshots of her iconic fashion sensibilities remain a source of inspiration to this day. From her laid-back holiday style to those cool off-duty outfits including jeans and boxy blazers, her influence can still be felt via the wardrobes of everyone from Hailey Bieber to Harry Styles. While her style was certainly talked about more, there’s also no disputing that Her (former) Royal Highness could turn out some major beauty looks. It might take you a little longer to conjure up mental images of Diana’s most awe-inspiring beauty mo...

All over my feed, videos showcased dramatic lash results. Before and afters clearly showed that this mascara meant business. People’s lashes looked almost impossibly long, show-stoppingly bold and dramatically full. So much so, that even I could understand why this £10 mascara was causing such a stir. In all of my years testing and trialling every makeup product that hits the shelves, I had never witnessed IRL results quite like it. But the truth is, to me, the super-full lashes I saw plastered all over the internet still looked heavy. Sure, in comparison to other formulas, the results weren’t quite as clumpy. But did it make lashes seem natural? Absolutely not.  Ever the curious beauty journalist, I still wanted to try it for myself and deliver a totally honest review (without any ma...

Not surprisingly, all of the above make shopping for skincare and makeup hard. Many formulas are drying, irritating, or filled with icky ingredients that just won’t play nicely with rosacea or skin that’s prone to chapping, redness, or dehydration. According to celebrity esthetician Renée Rouleau (who has also been my skin hero), steering clear of highly active ingredients, overexfoliation, hot water (store your skincare in the fridge!), and allergen-ridden products and embracing protective, gentle, and calming ingredients (think physical sunscreens, chamomile, white tea, etc.) is a fabulous game plan for managing rosacea. Another good idea? Opting for the best foundations that will not only help camouflage redness or other related complications like bumps and un...

I can’t fight it anymore, I’m a cream makeup girl through and through. While powders can be messy, time-consuming and downright dulling, cream products are quick, fool-proof and leave skin looking, well, like real skin should. In fact, every makeup artist that I have turned to for help over the years have all told me the same thing: If you want a quick, glowing face, cream makeup products are the way forward. As a result, this year I’m putting my fiddly powders and pigmented liquids into storage and instead embracing a quicker, more natural makeup look. So, if you’re anything like me and want to keep things simple and glowy this year, keep scrolling for the best cream makeup products around. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a ...