lvrn

I try to be as real as possible with all of our artists. A big part of what we do is manage expectations and their mental state to a certain degree. It’s easy to get high and very low when you’re dealing with someone judging your artwork. Music is one of the career choices where you literally put something out and get immediate responses that come directly to your phone. On one level, it’s being as honest as I can with them. Giving them a truth that they don’t want to hear and then other times, it’s reinforcing not to forget who they are and why they’re so dope and in the position they’re in. Artists put a lot of pressure on themselves. You could find out if people think what you put out is a piece of s–t instantaneously. Artists get in their...