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These Jewellery Brands Create Pieces So Special They Are All Future Heirlooms

Many of the retail shifts we have seen in the past year of lockdowns have been highly predictable, such as the spike in sales of jogging bottoms, jigsaws and Farrow and Ball anything. However the increased sales of fine jewellery is one shift I would have never predicted, however this is a luxury sector that saw impressive (and unlikely) growth last year. “We have had a brilliant reaction to fine jewellery, which has grown 150% year on year,” says Natalie Kingham, fashion and buying director at Matchesfashion.com. “I certainly think women still want to treat themselves, especially at this moment. I have invested in several pieces recently knowing that I will love and treasure wearing them far longer than a season. You can wear fine jewellery every day and c...

These 5 Brands Make the Most Joyful Clothes Out There

Designers faced huge challenges when designing their spring summer 2021 collections—not only because of logistical and practical barriers, but also because they were creating clothes for a year that has many question marks over it. One common theme across all the collections was joyful, fabulous clothes designed to make you, and others, smile. “We have may found ourselves dressing to look good, but now we dress to feel good. Our buy will adapt to this by embracing a casual shift without losing speciality,” says Liane Wiggins, Head of Womenswear Buying at MATCHESFASHION. “We have seen our customers engage more and more with joyful fashion and uplifting pieces. There is definitely an appetite from our community to dress up again. It has been incredible to see the ...

30 New-In Buys That I’m Going to Love Forever

Having spent the last 13 years or so looking at expensive clothes and accessories up close means I can spot a worthwhile investment from a mile off. I may not have the available budget to always splurge on said pieces, but they’re building up into one heck of a wish list in my head—a wish list that I’m willing to share with you here, in a monthly shopping gallery that features only the most obsessed-over and adored creations I’ve bookmarked. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

This It Bag Will Be the Most In-Demand Accessory of 2021

From their Re-Edition Nylon mini bags to their ever-adored Monolith chunky boots, Prada has long been the thought-leader when it comes to creating buzzy It-items. Season after season, the Italian fashion house manages to deliver the kind of luxury buys the fashion crowd can’t help but gravitate towards. And although in recent years the brand has championed more outré designs (who remembers those instantly-recognisable flame heels?) it appears this season, Prada is making a return to a more classic aesthetic with its Cleo Shoulder Bag.  Defined by a sleek curved mini-hobo shape and the brand’s triangle insignia front and centre, the Prada Cleo is the kind of hushed minimalist piece you will undoubtedly keep forever. Unsurpri...

I’ll Be Kicking Off 2021 With These 5 Anti-Trends

You can take your built-in G-strings (yes, that’s an unfortunate thing happening out in fashionland), glitzy Crocs and arm warmers—I’m just not interested. When it comes to trends, I love hunting them down, I love reporting on them and I love seeing them out in the wild, but introducing them to my own wardrobe? I’ve got a metaphorical Phil and Grant Mitchell standing on the door blocking everyone and everything. If your name’s not down, love, you’re not comin’ in. I’m not dead inside: Some new looks and key piece do get a chance. Right now, for example, I feel quite partial to a pair of feather-trimmed pajamas for all the parties we’re not allowed to go to… However, in general, I’ve come to learn over ...

The Best Coats, Boots, Bags, and Knits to Buy in the Sales

We’ve talked at length about what makes a solid sale-season purchase and what kind of clever tactics one should implement in the effort to avoid buying wardrobe duds, but if there’s just one super-quick pearl of shopping wisdom I would impart time and again, it’s that if you can purchase quality classics at a lower price, you won’t go wrong. And there’s no other time of the year when quality classics are so abundant and so important to our everyday closets. Where you may feel that a flirty summer dress or piece of swimwear doesn’t have to break the bank, a decent coat, knit, pair of boots, or handbag will last you year after year after year. So you want versions that are sturdy, well made, timeless in design, and simple enough to work...

The One Place I Go To Find Vintage Designer Accessories

As a vintage-lover it has been such a pleasure to watch the rise-and-rise of online secondhand shopping this year. Where previously it was regarded as a niche pastime that required a great amount of time, travel and trawling, the digital marketplace has provided pre-loved fashion a platform from which to reach new audiences. Open For Vintage is one such example of a brand that is leading the charge in making vintage fashion accessible to the world. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

If You’re Looking For an Investment Coat, I Would Recommend These 8 Styles

In fashion terms, there is something uniquely potent about the power of an investment buy—an item of clothing that is able to hold its value and beauty and keep us coming back for more, season after season. In a world of micro-trends, next day delivery and more shopping options than one could ever need, the gentle plod of a timeless piece is not to be underestimated. For the weather-beaten Brit, the coat has to be one of the items of clothing that carries the heaviest load in our wardrobes, as it needs to get us through at least 6 months of the year (if not more) and must be warm enough to keep out the chill while still looking the part. Perhaps more so than other bits in our wardrobe, a coat is also an item that is least likely to be swept up in the changing tides...

30 Fancy Christmas Gifts We’d Be So Happy to Receive This Year (Hint, Hint)

Now, we know the true meaning of Christmas goes way beyond shopping; it’s about being thankful for what you have, showing compassion for others, and, if this year allows, spending time with our nearest and dearest; the latter being perhaps the greatest gift we could hope to receive. But that doesn’t mean we can’t indulge ourselves by compiling a money’s no object Christmas list. We let our fashion fantasies run wild, and the result? An edit of luxury Christmas gifts for her that are so incredibly beautiful, it’s hard to believe they even exist. With only the chicest of coats and the most covetable of bags, all the way to premium skincare, scroll below to live vicariously through our assortment of high-end treats. You Deserve to Make Money Even W...

I Have a Feeling This Will be 2021’s Biggest Skincare Brand

You know how most people manage to map out their memories around major life events (such as a wedding, a birth, meeting their partner, buying a new house etc.)? Well, as a beauty editor whose life revolves around testing and trialling every skincare launch that comes my way, I find it far easier to remember things by using skincare launches as my cues. Take for example last week, when my boyfriend asked me what year we moved out of our last flat. While he was convinced we made our move in late 2017, I know for a fact it must have been late 2018, as I specifically remember a bottle of Drunk Elephant serum sitting on my skincare shelf in the bathroom – and Drunk Elephant wasn’t a thing here in the UK in 2017. And while this skill seems totally useless, it has its benefits – mainly when...

The Designer Bags That We’re Still Going to Love in 2021

At the beginning of the year, we already knew which designer bags were going to dominate in 2020. How did we predict correctly? Well, it’s a lot more than just guesswork. We spend time speaking to brands and buyers and looking at what’s trending in the fashion industry to see which bags are going to come out on top during the year. Of course, cult buys and new brands can emerge at any moment, surprising even the most seasoned of fashion buyers and editors, but there are certain styles that will still be considered solid investments even at the end of 2020. That said, we didn’t know the pandemic was coming and the financial implications of that on the fashion industry and personal budgets. But you can’t keep a good bag down. Case in point: global fashion search platf...

If You’re Thinking of Investing in a Watch, We Recommend You Make It This One

When it comes to gifting (and yes, scarily we are well into that time of year already) there are few pieces more special to give, or receive, than an iconic watch. Whether you’re celebrating a milestone (the perfect excuse for self-gifting), looking to add an investment piece to your Christmas list, or perhaps to a special someone’s wrist, finding a timepiece that is at once modern and timeless is key.  At Who What Wear, we know that when shopping for luxury in particular, you want a considered piece— something design-led and unique but with last-a-lifetime quality. Searching for such a piece can often involve endless research and decision-making. But, that’s where we come in. We know it’s our job to recommend to you the best of the best, so let us introduce you to Rado’s True Thinline col...