Liquor
deadmau5 Inks First-Ever Liquor Endorsement
deadmau5 has inked a deal with CoCo Vodka, a brand of hard coconut water, for his first-ever liquor endorsement. Attendees of various deadmau5 concerts will now be able to purchase CoCo Vodka products onsite as a result of the unique partnership, which the brand’s co-founder, Mark Convery, called “surreal.” Fans were recently able to taste the new products at Colorado’s iconic Red Rocks Ampitheatre, where deadmau5 hosted a “mau5hop” pop-up during his headlining “We Are Friends Tour” stop on November 4th and 5th. “There is something to be said about a drink in a can that tastes so good,” deadmau5 said in a statement shared with EDM.com. “Plus they are an independent Canadian business, so I like to support.” Scroll to Co...
deadmau5 Inks First-Ever Liquor Endorsement
deadmau5 has inked a deal with CoCo Vodka, a brand of hard coconut water, for his first-ever liquor endorsement. Attendees of various deadmau5 concerts will now be able to purchase CoCo Vodka products onsite as a result of the unique partnership, which the brand’s co-founder, Mark Convery, called “surreal.” Fans were recently able to taste the new products at Colorado’s iconic Red Rocks Ampitheatre, where deadmau5 hosted a “mau5hop” pop-up during his headlining “We Are Friends Tour” stop on November 4th and 5th. “There is something to be said about a drink in a can that tastes so good,” deadmau5 said in a statement shared with EDM.com. “Plus they are an independent Canadian business, so I like to support.” Scroll to Co...
Metallica Unveil Rye the Lightning Whiskey, Offer Free Download of Only Full Ride the Lightning Performance
Metallica’s Blackened American Whiskey line has unveiled its latest concoction, the cleverly titled Rye the Lightning. The limited-edition liquor was crafted using sonic vibrations from Metallica’s only full-album live performance of their classic 1984 album, Ride the Lightning. Rye the Lightning is a 90 proof Kentucky straight rye double cask finished whiskey that has notes of “dried fig, hay, pinewood, pear, and rum cake on the nose, and on the palate, clover honey, mint, corn husk, sugar cane, walnut, and cinnamon.” Just like previous Blackened American Whiskey editions, the liquor was crafted utilizing the company’s trademark Black Noise sonic-enhancement process, which uses the low hertz frequencies from Metallica’s music to vibrate the barrels. In the case of Rye the Lightning, Metal...
Deftones Announce Limited Edition White Pony Tequila
Deftones have unveiled their latest branded liquor, White Pony tequila, in a collaboration with Abre Ojos Tequila. It follows numerous Deftones craft beer releases and marks the latest White Pony-themed alcoholic beverage. The collab continues the 20th anniversary celebration of the band’s legendary White Pony album. Fittingly, Deftones have rang in the occasion with drinks, and Abre Ojos’ White Pony tequila is the most potent offering yet at 40 ABV. The limited release of 2,880 bottles will be available for purchase March 15th online and in California, Tennessee, New York, Pennsylvania, Delaware, Connecticut, Maryland, and Washington D.C. “The limited-edition Añejo was handcrafted in the town of Tequila, Jalisco,” reads Abre Ojos description. “It is aged up to two years in American Oak us...
