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Our Editors Swear This Is the Comfiest, Most Supportive Lingerie Around

If you haven’t tried Heist’s lingerie, shapewear or tights before, you haven’t lived. Okay, maybe that’s a bit dramatic, but seriously, if you wear underwear and don’t know about Heist, where have you been? All we can say is that you’re about to be incredibly thankful that we brought this “foundation-wear” brand into your life. And if you’re already a big fan, then you know what we’re talking about.  Our editors have been recommending Heist’s no-sag, no-roll, very-hard-to-ladder hosiery since the brand launched in 2015 with just a few perfectly formed pairs on offer. The tight edit (get it?) was aimed at disrupting a rather uninspiring industry, and since then, Heist has been taking the same approach to lingerie and shapewear with great success. It’s now...

Shapewear Has Always Let Me Down, But This Brand Is a Total Game Changer

A few years ago, I made a solemn vow never again to wear shapewear. It came after an uncomfortable evening wearing shapewear underneath a dress that, although perfectly fitting, was made from a clingy fabric, and I thought said shapewear would be me a seamless silhouette. How wrong I was. Instead of the no VPL look I was hoping for, I found the areas where the shapewear stopped, and my body began now boasted bulges that weren’t there in the first place, thus making me insecure about things I wasn’t insecure about previously. The experience was enough to wear me off the stuff for life. That was until I started hearing the growing buzz around Skims shapewear. The brainchild of Kim Kardashian, Skims is the star’s very own brand of shapewear, which offers nine different colours that inclu...

11 Brands That Prove Gorgeous Lingerie Shouldn’t Cost a Fortune

The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share ...

All the Chicest Lingerie Pieces From John Lewis, & Other Stories and M&S

Around 20 years ago, it was slim pickings on the high street when it came to lingerie. Marks and Spencer was the default for practical pieces, but if you wanted something a little prettier, you’d end up having to walk into a somewhat seedy store and be confronted with an array of overly lacy/silky/barely-there styles. Thankfully, the market has now changed beyond recognition, and we are spoilt for choice now that retailers are realising women want flattering, stylish bras created for their own appreciation. After a quick survey of the team, it became clear that there were three winners in the “best high-street lingerie” category: & Other Stories, John Lewis & Partners and Marks and Spencer (yep, still going strong). We commended each for their ...

A Lingerie Expert Just Told Me This Is the Comfy Bra Style Women Want Right Now

I’ve regularly scoffed at those proclaiming they’ve given up bras for good due to the pandemic. As someone who often sleeps in a bra (I am DD+), I find it much more comfortable to have support. Despite my own personal views, however, I think it’s fair to say that there’s a revolution of sorts going on when it comes to lingerie, particularly when it comes to bras. Over the past year and a half, for obvious reasons, we’ve spent a lot more time assessing our comfort levels. Locked down at home, we have swathed ourselves in loose fabrics. Stretchy waistbands have replaced our jeans, and some really have forgone bras altogether. But there are plenty of us who aren’t ready to give up the jig quite yet, especially those of us who still require support of some sort.  Womanhood,...

I Swear, Marks & Spencer’s Bras Have Never Looked So Good

I truly believe that its core collection (as well as its DD+ range and plus-size bras, of which I’m well versed) have never looked stronger, more stylish, or more premium. Its ongoing edit with Rosie Huntington-Whiteley is just as beautiful as ever, with this season leaning towards a decadent ‘20s aesthetic, featuring delicate lace, pleating, and moulded cups. The brand has also just unveiled a joyful boutique collection created with lingerie designer Damaris Evans, which boasts on-trend colour clashing, intricate embroidery, and an incredible colour palette. It’s a feast for the eyes, and is guaranteed to elevate your underwear drawer tenfold. Then, of course, there are the classic t-shirt and multiway bras of which I can’t survive without and never fail to disappoint. You ...

9 Brands That Prove Gorgeous Lingerie Shouldn’t Cost a Fortune

The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share ...

The 6 Underwear Staples That Are Always a Good Investment

We try not to be too prescriptive when it comes to fashion here at Who What Wear, whether that’s in relation to the dress trends hitting the runway or the shoe style proliferating on Instagram. Of course, we’ll never turn down a good dose of style inspo (the more the merrier), but we like to think that we offer you a range of options that you can pick and choose from. However, there are some things that really are fundamental to building a successful wardrobe foundation, and one of those is underwear. Feeling secure, confident and comfortable in what lies beneath is so important for starting the day the right way. And while everyone has different requirements in the lingerie stakes—depending on their shape and size—we found that, after a quick survey of...

9 Brands That Prove Gorgeous Lingerie Shouldn’t Cost the Earth

The saying “you get what you pay for” applies to so many things in fashion, but one thing we struggle to justify it for is lingerie. Never has so little fabric amounted to so many pound signs as it does when you peruse luxury lingerie. And seeing as it’s something we wear, quite literally, every single day, it’s not something we’re prepared to spend our entire salary on, which is why we’ve scoured the digital shopping sphere to bring you the best affordable lingerie brands we can find. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share ...

27 Red-Hot Pieces of Lingerie That’ll Make You Feel Sexy as Hell This Valentine’s Day

There’s nothing quite like wearing pretty lingerie to feel sexy and confident, and it’s even better when it comes in red. After all, the colour is often associated with passion, love, strength, and power, making it the perfect choice for kickass women. So, this Valentine’s Day, make it all about what you’re wearing underneath your clothes thanks to these 27 red-hot pieces. From sexy bras to pretty PJs, we’ve found the very best red lingerie and sleepwear. They make great gifts, but they’re also perfect for treating yourself (you deserve it). Some of these are so pretty, you’ll want to show them off during the day too. — Additional reporting by Kara Kia You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dat...

25 Red-Hot Pieces of Lingerie That’ll Make You Feel Sexy as Hell This Valentine’s Day

There’s nothing quite like wearing pretty lingerie to feel sexy and confident, and it’s even better when it comes in red. After all, the colour is often associated with passion, love, strength, and power, making it the perfect choice for kickass women. So, this festive season, make it all about what you’re wearing underneath your clothes thanks to these 25 red-hot pieces. From sexy bras to pretty PJs, we’ve found the very best red lingerie and sleepwear. They make great gifts, but they’re also perfect for treating yourself (you deserve it). Some of these are so pretty, you’ll want to show them off during the day too. — Additional reporting by Kara Kia You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating sho...