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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024

Underwear as good as outerwear.

Everyone Is Talking About Skims—Here Are the Pieces Our Editors Actually Own

From dresses to shapewear.

Camille Charrieré on French Clichés, Strictly and the World’s Comfiest Knickers

Our exclusive chat with the Instagram icon.

4 Pretty Lingerie Trends Everyone Will Want to Wear in 2023

“As in 2021 and 2022, dopamine dressing looks like it’s here to stay”, says Downes.“After the Barbiecore trend sparked last year, the popularity of hot pink isn’t showing any signs of slowing down across all fashion sectors including underwear. In 2022, we launched a number of pink collections and these are proving to be some of our best-sellers. Our focus is on fit, premium materials and products that are built to last, so ensuring colours are seasonless is really important to us. We’ve added Burnt Orange, French Navy, Merlot, Olive and Storm Grey to our collections, all shades which we likely wouldn’t have seen a few years ago and we’ll continue to add more colour throughout 2023.” “In addition, we’re continuing to introduce elements of texture across our collections...

12 Brands That Prove Gorgeous Lingerie Shouldn’t Cost a Fortune

While they’ll save you some pennies in the process, if there’s one thing these affordable lingerie brands don’t skimp on, it’s style. From comfortable jersey triangle bralettes and big briefs to lace-trimmed teddies and even sultry see-through shorts, all from an array of big names to more niche, under-the-radar labels, scroll below to see the chicest, most affordable underwear brands to buy into this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

The Only Pretty Lingerie Trend I’ll Be Buying This Season

Many a fashion or beauty journalist has talked of “little luxuries” in the past but said treats have, perhaps, never been quite as vital to us as they have since we were first thrown into a lockdown. With the new perspective this experience gave us, nowadays it’s often the small things that matter, and when it comes to getting ready each morning, there are a few particular items that always lift our moods: A new perfume can be ritualistic and special, a secondhand item that hits a new trend might prove to be the exciting wardrobe trophy you’ve been looking for, and putting on underwear that fits perfectly and feels lovely can be the ultimate confidence booster. It may only be visible to you, but being considered ...

This New (Flashy) Underwear Trend Is Becoming Popular

Michelle here again to report the latest underwear trend to catch my eye. As I jokingly pointed out last month, hunting down the newest and (sometimes confusing) styles in the lingerie world has recently become my not-so-hidden talent. Some of my favourite undergarment updates include the return of string underwear, a little trend Victoria’s Secret coined “keyhole” underwear, and this complicated yet intriguing style you can spot in every top lingerie line’s collection. Today I’m adding to the list and sharing another common trend I’ve seen among brands like Fleur du Mal and Agent Provocateur. I’m referring to all the “flashy” details on thongs, briefs, and bikini styles. Waistbands with sparkly rhinestones? Victoria’s Secret has you covered. Flashy metallic appliqués? Coco de Mer is your ...

I’m Fussy When It Comes to Bras—Here Are 8 Brands That Look as Good as They Feel

Finding lingerie that fits so well, you barely know you’re wearing it, is what all of us wish for. But much like finding the perfect-fit jeans, the search for a great bra can be a tricky task. With so many gorgeous styles out there now, though, we no longer have to just rely on basic (but very comfy) T-shirt bras and styles that become ugly as soon as they reach cup sizes DD and upwards.  Instead, there are so many amazing brands creating comfy and pretty bras for every body. And we wanted to tell you about the ones we go to for certain styles.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn r...

I Know Good Bras—These 23 Plunge Styles Are Game-Changing

Being a fashion editor, I’m usually the first person my friends come to with their style dilemmas, and right now, the question that keeps cropping up is, “Which bra would look good with this outfit?” With occasion season in full swing, many of us are now faced with working out which underwear (if any!) works with the outfit we have planned. I’ve been quietly observing the trends coming through, and with lots of backless, strapless and plunging pieces on offer, there’s more emphasis on getting your underwear right than ever before. I myself spent inordinate amounts of time trying to find a backless bra to suit 1) the dress I had in mind and 2) my 32G cup size. It was an effort, but the reward of being comfortable enough to wear a dress style I previously never thought I’d be able to wa...

I Live in Bra Tops: Here Are the 25 Most Comfortable I’ve Found

Let’s be honest, traditional underwired bras aren’t the most comfortable thing to wear. After a long day, the first thing most of us do after getting home is whip off our bra—it signals the start of relaxation time and feels like genuine relief. And with crazy-hot days upon us, wearing one of your typical bras can seem even less inviting than normal. Thankfully, bra tops offer the support of a bra without the constricting feel, and since the pandemic (when comfort became the #1 priority above all other fashion matters) the options have really open up. So much so that I’ve found plenty of styles that look genuinely cute, feel great on and don’t seem like a lazy or less considered alternative to a regular bra. There are various of br...

Backless Dresses Look 100 Times Better With This Bra Involved

There are a slew of brands specialising solely in adhesive underwear solutions, alongside offerings from lingerie heroes such as Marks and Spencer. One of the standout names we keep getting recommendations for the former is Fashion Forms. At Net-a-Porter, which stocks an impressive 66 different lingerie names, Fashion Forms is its best-selling stick-on brand. One of the most popular pieces in the range is the Go Bare Self-Adhesive Backless Strapless Bra (£25), which we’re told will ensure the perfect solution to any underwear issues. Stocked by John Lewis & Partners and and Selfridges, too, it’s got all the endorsement we need to give it a go. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving ...

I’m Obsessed With These Joyful Summer Lingerie Pieces

I didn’t mean to become the unofficial lingerie correspondent for Who What Wear, but somehow I seem to write about boobs a lot. It’s not that I don’t love underwear, I do, just as much as the next person, but it’s more to do with how much my own lingerie needs have changed over the years, specifically when it comes to bras. From wedding prep to being a runner, as well as pre-pregnancy, pregnancy and post-pregnancy, my bra size has run the gamut. Not only have I spent a lot of time trying various bras on, but I’ve also spent a lot of time chatting with the experts on what makes a great bit of lingerie.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautifu...