Levis
Ganni and Levi’s Launch Sustainable Jeans Collection Made From an Innovative Denim Alternative
Ganni and Levi’s are at it again. After the brands collaborated on an upcycled, rental-only denim capsule collection for summer 2020, the Danish cool-girl brand and the American classic jeans company are teaming up on a second, innovative eco-denim collection made from “cottonised hemp” — and this time, you’ll be able to purchase and keep the pieces you love. Ganni x Levi’s cottonised hemp collection features denim jeans, jackets, shorts, dresses, and tops made from the innovative fabric. “Hemp generally requires less water and fewer pesticides in cultivation than conventionally grown cotton,” said Ganni in a press statement. “The hemp blended into these garments comes from rain-fed hemp crops, which reduces water usage even further. It is th...
Ganni and Levi’s Rental-Only Denim Capsule Collection Is a Milestone For Sustainable Fashion
Ganni and Levi’s are collaborating on a “Love Letter” to fashion rental and sustainability. The popular Danish fashion brand and iconic American jeans company are launching a denim capsule collection that will be exclusively available through Ganni’s fashion rental platform – including three staple pieces made form upcycled and repurposed Levi’s 501 jeans and designed with the playful and offbeat Ganni aesthetic. “The beauty of good denim is it just gets better over time,” says Ditte Reffstrup, creative director of Ganni, in a press statement. “This partnership is all about sharing that love for great denim and passing it on. We handpicked each pair of vintage 501s with Levi’s for the project to upcycle and give them new life. It&...
The Beths, Haiku Hands, Tkay Maidza & More Among Levi’s Music Relief Fund Winners
Haiku Hands, Tkay Maidza, Jaguar Jonze and Miiesha are among the first five winners of the Levi’s Music Prize, which has been reimagined this year to spread the cheer to more Australian and New Zealand musicians during the health crisis. The winning acts all pocket A$4,500 ($2,960) cash, as will The Beths, who become the first New Zealand act to share in the prize which has been redesigned this year as the Levi’s Music Relief Fund. Now in its fourth year, the quarterly honor is said to be the largest single music prize in Australasia, and is typically awarded to those artists that have built “significant initial career momentum” through their performances at the annual Bigsound summit and showcase event, but who still require a cash injection. Across 2020, A$45,000 ($29,600) in cash will b...
