latin music week 2021
Lunay is the Baby-Faced Heartthrob Reggaetón Deserves
At around 15, Lunay started making music after reconsidering his first goal of playing professional soccer. From the time he started experimenting with his sound as a teenager, he discovered an innate ear for catchy hooks. His melodic approach to reggaetón puts him in line with the legacy of a predecessor like Daddy Yankee, who brought reggaetón’s signature dem bow rhythm to radios all over the world before Lunay was in grade school, and Bad Bunny whose inventive take on the genre has made him arguably the most visible person doing it. Lunay’s sound is smoother, and more R&B influenced, a take that makes his boyish good looks and steady commitment to learning new ways to write and record a perfect foundation for taking reggaetón in new and exciting directions. The future of music is in...
Argentine Trap Star Cazzu is Unstoppable
You narrated Amazon Music’s Género 101: Trap Argentino, which beautifully highlights this evolution while showcasing Argentina’s rich musical history. Viewers get a glimpse of the gauchos, who were considered the first freestylers to the vibrant hip-hop scene. How did those histories impact you? I come from an area in the north of Argentina [called Ledesma], where folklore is very important and present in our lives. It’s an area where all that is still very much alive. I grew up in a very folkloric environment, and I know the roots of my country very well. It’s something that’s been part of my artistic personality. I was also a part of Argentine cumbia for a long time, which allowed me to get to know it very well. But I made [other] choices, and among them was hip-hop. When...
