Sourced from TTEC.com Most companies today understand the need for digital transformation, but it can be all too easy to mistake digital transformation for simply adopting and implementing technology. Additionally, legacy back-end systems (and the cost to replace them) can hold companies back from making future-focused decisions, or changes that will improve the customer experience. Real digital transformation is about shifting mindsets across the organisation, rather than just forcing technology on people. By taking the latter approach, organisations risk missing out on the biggest benefit of digital transformation – improved customer experience. A study by Kony Inc, covering digital transformation across a number of verticals, found that despite nearly $5-trillion in overall investment, ...
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