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Image sourced from Harvard Business Review. Prior to the pandemic, digital transformation was likely a top goal for many companies, but for a handful, it was not. However, businesses seeking to flourish and remain relevant in a changing world have been forced to refocus their efforts and prioritise transformation. The days of digital transformation being a distant goal are long gone. Businesses have had to speed up the digitisation of their operations, customer services, and product development in order to keep up with changing consumer needs. Despite the fact that the majority of organisations think that digital transformation is essential, over 70% of digital transformation efforts fail. So, the question is clear: what can you do to ensure your digital transformation is effective? Digita...