Larry Mattera

Mattera comes from more than 25 years of experience in digital marketing and music strategy. Most recently, he served as general manager and executive vice president of commerce and marketing at Warner Records since 2016. In that role, he was responsible for overseeing label operations and all artist and new release campaigns, including projects from artists like Dua Lipa, Bebe Rexha, Lil Pump, Jason Derulo, Gorillaz, Gary Clark Jr, Muse, Red Hot Chili Peppers and Green Day. Before Warner Records, Mattera spent eight years as the senior vp of global digital accounts at WEA, Warner Music Group’s global artist and label service arm. He has also served at Amp’d Mobile, Island Def Jam (where he pioneered its digital marketing efforts with the creation of a New Media Department), Po...