Killbird
Flighthouse’s Jacob Pace On Phonk’s Surging Popularity: “The Growth Around the Genre Has Been Like Nothing I’ve Ever Seen”
Few foresaw TikTok’s ability to shape the current state of the music industry like Jacob Pace. At the helm of Flighthouse, one of the most successful media brands on TikTok, the serial entrepreneur observed early on the platform’s ability to amplify specific sounds by way of unmatched organic reach. Pace helped spur the success of numerous trends that spread like wildfire, transcending the bounds of the short-form video sharing platform and achieving mainstream attention. However, despite repeated success, even Pace acknowledges there’s no surefire formula for concocting the next TikTok hit—only rigorous trial and error. To that end, he’s been laser-focused on bringing critical infrastructure to fruition to support the next generation of sounds and creators—starting...
