Kaspersky Rsearch
Almost 50% of South Africans Will Avoid a Service Provider Following a Data Breach, Research Shows
Nearly half of South African consumers (46%) would walk away from an online service provider if it suffered any form of data breach, according to a global study by Kaspersky. The idea of avoidable data misuse is likely to incur even greater wrath from respondents, however, with 68% affirming they would no longer use the provider for fear of their data being sold to a third party in this case. As consumers understand more about businesses’ data privacy responsibilities, more transparency is needed from those companies about how they handle user data. Having to shop, be entertained, communicate and conduct business virtually is likely to have sparked heightened awareness about how much data is being offered, and what the upshots of this proliferation could be. Over two-thirds (67%) of respon...
