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Jordan Brand, Nike & UCLA Reach Multi-Year Agreement

Source: Jordan Brand / NIke UCLA’s storied athletic program is rolling with the Jumpman and the Swoosh. Jordan Brand and Nike have entered into a multi-year agreement with UCLA to outfit all its athletes. Source: Jordan Brand / NIke In their 6-year agreement, the family of brands will supply the UCLA Bruins’ official athletic footwear, apparel and equipment, commencing on July 1, 2021. “UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand,” says UCLA Director of Athletics Martin Jarmond in a statement. “Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships.” ...

L Watch: 25th Anniversary Air Jordan 11’s Rumored To Shock Drop Tonight On SNKRS App

Source: SNKRS / NIke Many a sneakerhead was really hoping that this year’s installment of the holidays retro Air Jordan 11‘s would be the long-awaited cool grey colorway that hasn’t been seen since 2010 (the 2019 lows were meh). But instead, we’re getting a black and silver colorway that’s pretty decent. But for some they won’t have to wait until the month of December to get their hands on a pair as it is rumored that these puppies are poised to “Shock Drop” tonight during a SNKRS livestream event celebrating 25 years of the iconic Air Jordan silhouette. Sneaker News is reporting that tonight (Nov. 11) Jordan Brand will be making a few pairs available during the 23Live livestream on SNKRS tonight which will all but ensure thousands of hypebeasts tuning in waiting to hit that “Buy Now” butt...

Jordan Brand Latest Spin On The Air Jordan 1 Zoom Geared Toward’s “Esports” Athletes & Fans

Source: Nike / Jordan Brand Athletic apparel brands recognize the Esports is the wave and that Esports athletes are very cognizant of the latest heat in terms of footwear. Jordan Brand hopes the latest spin on the Jordan 1 Zoom will catch the attention of button mashers all over the globe. The Air Jordan 1 Zoom “Esports” is the brand’s latest direct attempt at wooing professional gamers and Esports aficionados. The company already let us know they were all in when it comes to Esports with the League of Legends inspired collection. These kicks take all of its hues from competitive gaming with its design, the laces, and the kick’s tongue tag and inner lining feature a striking blue that reminds us of the blue glow the PS4 and PS5 use to signify the system is powered on. Source: Nike / Jordan...

Jordan Brand Intros REAL TALK Content Series Hosted By Angela Rye

Source: Jordan Brand / Jordan Brand You know it’s real when even Michael Jordan is woke. Today (Sept. 30), Jordan Brand announced a new content series titled REAL TALK that will delve into socio-political issues facing the Black community and will be hosted by social commentator and political analyst Angela Rye. REAL TALK aims to tap into core issues surrounding the Black community by featuring convos with guests from the sports world and entertainment with hopes of creating real solutions that can be acted on. The first episode premieres on Wednesday, October 7 and will stream on Jordan Brand’s YouTube and Instagram channels. The scheduled special guests include JB athlete and NBA star Chris Paul and writer/activist Baratunde Thurston. This is only JB’s latest salvo in the ...

HHW Gaming: Nike & Jordan Brand Link Up With ‘League of Legends’ For Gamer-Inspired Drip

Source: Nike / League of Legends Now, this is gaming drip worth fawning over. Nike and Jordan Brand revealed its upcoming collaboration with League of Legends, and it’s F I R E. Ahead of the upcoming League of Legends World Championship, Nike unveiled its gaming-inspired capsule collection in collaboration with the insanely popular MOBA (multiplayer online battle arena) title. Designed with gamers in mind, the LoL collab consists of number Nike footwear staples, an Air Jordan 1, jerseys, and other apparel like tees, hoodies, and a “Conquest” bomber jacket. Source: Nike / League of Legends It’s a no-brainer that Jordan Brand’s only contribution to the collaboration, the Air Jordan 1 High Zoom will be the most sought out piece from the collection. The eye-catching shoe pictured above is said...

Paris Saint Germain x Jordan Brand Collection Kit Available Now In ‘FIFA 20’s VOLTA Mode

Source: FIFA 20 VOLTA / EA Heads up FIFA players, your in-game characters is getting a significant drip upgrade. Starting today (May.9), players will be able to access the Paris Saint Germain x Jordan Brand kits and use them in FIFA 20’s VOLTA mode. The in-game drip mirrors the gear that was first introduced by Jordan Brand in September 2018 as part of the iconic apparel brand’s move from the basketball to the pitch. Since the collection’s inception, we have seen many different styles that have not only live in Jordan Brand’s high-quality sports apparel and streetwear, but in iconic Air Jordan silhouettes as well. The PSG drop is officially live in FIFA 20 VOLTA right now. You can watch the launch trailer for the kit below. — Photo: FIFA 20 VOLTA / EA HipHopWired Radio Our staff has picked...

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