Jordan Brand
Jordan Brand Finally Dropping Luka Doncic’s “Luka 1” Signature Sneaker
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand Luka Doncic has been signed to the Jordan Brand for quite a few years now and though he’s had some pretty cool PE’s cooked up for his personal use, the Dallas Mavericks superstar is finally getting his own signature line and fans couldn’t be more excited. Source: Jordan Brand / Jordan Brand On Saturday (April 23), Nike unveiled its long-awaited Luka 1’s and aside from looking sleek and stylish, they also look hella comfortable to walk in which is the most important aspect of any sports sneakers on the market. Using a combination of a new performance foam dubbed Formula 23 (of course) and new IsoPlate foot frame, the Luka 1 seems like it’s next in line to be basketball players go-to sneakers going forward. Related Stories The Is...
Nike’s NBA All-Star 2022 Uniforms Celebrate NBA’s 75th Anniversary & City of Cleveland
HipHopWired Featured Video Source: NIKE / NIke The NBA All-Star starters have been announced, so of course, the uniforms to be donned by your favorite pros have as well. Nike NBA All-Star 2022 uniforms will be performing double duty as they pay homage to the NBA’s 75th Anniversary along with the host city of Cleveland. Source: NIKE / NIke While NIKE, Inc. is holding down the uniforms overall, each of its brands—Nike, Jordan Brand and Converse— will deliver for specific games. Jordan Brand will handle the kits for the NBA All Star Game proper, and its typography is a nod to Cleveland’s bridges and its aesthetics are a tribute to uniforms from the 80’s and 90’s. The silver, blue and red colors are a call out to the NBA logo’s 75th anniversary design. Nike handles the Clorox Rising Stars unif...
HHW Gaming: Here’s How You Can Grab A Pair Air Jordan 11 ‘Cool Grey’ Sneakers In ‘Fortnite’
HipHopWired Featured Video CLOSE Source: Epic Games / Fortnite Fortnite is teaming up with Jordan Brand once again to celebrate the upcoming launch of the Air Jordan XI Cool Grey. Wednesday (Dec.1), Epic Games announced its collaboration with Jordan Brand would continue with the arrival of new in-game content called the Jumpman Zone. Per a press release, Epic Games says the new content will “Bring more self-expression, player agency, and interactivity to Fortnite players worldwide” while celebrating the return of the Air Jordan XI Cool Grey sneakers. Like other interactive experiences introduced to the insanely-popular game, the Jordan Jumpman Zone will see the arrival of a brand-new interactive experience in Fortnite’s Creative Mode. The mode is described as an experience “built by the Fo...
The Air Jordan 1 Mid’s Are Rising In Popularity
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand The Air Jordan 1 Mid’s have gotten a lot of hate over the past few years from sneakerheads and collectors alike. Despite many wanting Jordan Brand to drop many of their colorways in AJ1 High form, the Mid’s are apparently a big deal overseas. In StockX’s Big Facts report, they are finding that one of the most hated on silhouettes in the sneaker game is actually performing pretty well out in Europe with the UK buying up to three times the Mid’s as the whole world, but now sales across the globe are up 100%. Word?! Not only are the Mid’s getting more love around the world, but apparently women’s releases are appreciating more in value than the men’s are. We’re not sure if that’s because women buy more than men or because the wome...
Virgil Abloh Responds To Fan Who Doesn’t Like His Off-White x Air Jordan 2
HipHopWired Featured Video Source: Jordan Brand / NIke After years of being one of the hottest designers in the game and dropping must-have collaborations with Nike, Virgil Abloh might finally have a brick on his hands with the upcoming Off-White Air Jordan 2. But just don’t tell him that. As seen on Sneaker News, a sneakerhead voiced his displeasure on Instagram about the forthcoming shoe, and like many collectors, he wasn’t too impressed with the remixed silhouette saying “I’m a fan of 2’s, just not a fan of those.” Related Stories It was surprising enough that someone out there was a fan of the Air Jordan 2’s to begin with, but even more shocking was that Virgil actually took the time to respond to the criticism writing “to each their own, it’s the beauty of life. one more pair for a ki...
New Michael Jordan Film Focuses On His Trip To London In The 80’s
HipHopWired Featured Video Source: Nike / Jordan Brand It’s been more than two decades since Michael Jordan retired from the game of basketball and still we can’t get enough of him whether it be through his classic sneaker silhouettes or videos of his greatness. While we know what Air Jordan did for the game in the United States in the 80’s and 90’s, many don’t know just how he impacted the culture out in London in the mid 80’s. Looking to put people on to the little known story, Nike teamed with director Sekou Abineri, to create a short film detailing a young Michael Jordan’s influence on Brixton Topcats when he went to visit and train with them out in the UK. Though he wasn’t the 6-time NBA Champion/GOAT at the time, he was still the biggest NBA star to ever head out there and lend ...
Michael Jordan & Jordan Brand Donate $1 Million To Organizations Fighting Racism
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand The greatest baller of all time has made good on his promise to help eradicate racism. Michael Jordan and the Jordan Brand have donated 1 million dollars to organizations putting in the work. Nike has announced that the GOAT is a man of his word when it comes to uplifting the Black community. In the aftermath of the deaths of George Floyd and countless others MJ pledged to donate $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education. Their first phase is now in the books. This week he and his company have finalized community grants to 18 grassroots organizations totaling $1 million dollars. “Action over words is the foundation of our Black Comm...
Jordan Brand Makes Nigel Sylvester Its First BMX Athlete
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand Looks like Nike isn’t done adding diverse athletes to their team of representatives as Nigel Sylvester becomes the latest name added to the ever growing roster of Jordan Brand athletes. Yesterday Jordan Brand announced the exciting news that the BMX ridah would be the first BMX athlete to call the Jumpman brand home and in the interview, Sylvester revealed that the Air Jordan 1 was his favorite silhouette for damn near a decade. “The AJ1 is my all-time favorite shoe. I began riding in them back in 2012, and it felt right. The outsole grips my pedal perfectly and provides the ankle support I need. I’ve been signed to Nike for years, and Nike is home to me. That being said, it’s an incredible feeling to be signed as an official a...
Jordan Brand Previews Upcoming Retro Releases Including Air Jordan XI Low IE
HipHopWired Featured Video Source: Jordan Brand / Nike It’s that time of the year when Jordan Brand reveals the numerous L’s sneakerheads are bound to take in the remaining months of the year. Recent history has shown that with their SNKRS app draw system, L’s will be in abundance, probably. In the coming months of 2021, Jordan plans to drop at least 14 new retro silhouettes with many coming in brand new colorways and some in classic color blocks that made them must-haves when they released some time ago. Included in the reveal are new bangers including the Air Jordan 1 Retro Hi “Pollen” which boasts a black and yellow colorway that will have Wu-Tang Clan fans saying “Suuuuuuuuu!” and the Air Jordan VI “Bordeaux” which features the colorway of the classic Air Jordan VII “Bordeaux.” For the...
Jordan Brand Announces Latest Black Community Commitment Grants
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand In case you didn’t get the memo, Michael Jordan is woke now. Today (May 28), Jordan Brand announced the latest entities on the receiving end of its Black community commitment grants. Back in June 2020, Jordan Brand committed to donating $100 million to social justice causes over a 10-year period. Almost a year to the day since the program’s announcement, three institutions that will receive multi-year grants due to their work educating the world about the Black experience are The National Museum of African American History and Culture, Morehouse College and The Ida B. Wells Society. The Smithsonian’s National Museum of African American History and Culture will receive $3 million (over three years) and JB will work with the inst...
Jordan Brand Signs First Player From The Philippines, Kiefer Ravena
HipHopWired Featured Video Source: YE AUNG THU / Getty Looks like the Jordan Brand is expanding their family of athletes and they’ve chosen a skilled basketball player straight out pf the Philippines. On Tuesday (May 5), the Jumpman brand formally announced that they had just inked Filipino basketball icon Kiefer Ravena and rolled out the welcome mat for the 6’1″ guard. Though he’s not known in American circles like that, Ravena has built his legend in the Philippines by becoming a two-time University Athletic Association of Philippines (UAAP) Seniors Champion and got himself the 2014 Philippine University Games MVP and Champion as well. The man even went on to add five gold medals to his repertoire in the Southeast Asian Games. The only man ever to do so. Keifer almost found his way into ...
Jordan Brand Opens Up Million Dollar Grants Program for Black Americans
HipHopWired Featured Video Source: Jordan Brand / Jordan Brand One of the few criticism’s of Michael Jordan’s career was that he didn’t use his great power and influence to help fight the good fight in the political field for the Black community. But as that old saying goes, better late than never. Nike has announced that they will be opening their first first cycle of Community Grants, providing $1 million to local, grassroots organizations that are creating more equitable futures for Black Americans which is part of Jordan Brand’s 10-year, $100 million dollar commitment to social justice causes. With the help of Rockefeller Philanthropy Advisors, the upcoming Community Grants Program cycle will open up shop for 30 days having already begun on March 31, 2021 up until April 30, 2021. All s...
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