Joel Andrew
Why Are We Still Measuring Artist Success With a Major Label Yardstick? (Guest Column)
Even with the years-long pattern of independent artists increasing their market share — MIDIA estimated that in 2020, artist direct revenues jumped by nearly 35%, made up more than 5% of the global market and broke the billion-dollar mark — the formula for artist success has been the same for practically a century. The top 1% of performers/entertainers are wealthy, powerful and famous stars and the remaining musicians, songwriters, performers and artists are considered failures. If the music of the 99% does not fit the mold of commercial radio or the hot new app, it doesn’t get past the major label or algorithm gatekeepers, so promoters, brands and marketers ignore it. This has an impact on the collective consciousness of what gets heard but also what is considered “good” or successful. Th...
