JioSaavn

Triller and leading Indian music streaming service JioSaavn have struck a new partnership designed to expand the video-sharing app’s reach in the country. Under the agreement, which was announced Monday, all music videos offered inside JioSaavn will be Triller music videos, further expanding the app’s visibility in the country. Additionally, JioSaavn’s main screen will prominently display a button inviting users to make their own Triller videos. The new partnership comes on the heels of India’s ban of Triller competitor TikTok in late June over national security concerns. Following the ban, Triller surged to No. 1 on Apple’s App Store in the country. “We couldn’t be more pleased to have partnered with not only the biggest company in India but one of the biggest and ...