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If You Like Missoma, Then You’ll Love These 15 Affordable British Jewellery Brands

We’re currently living in a golden age of affordable demi-fine jewellery, thanks in part to a surge of Instagram-famous brands using the platform to market their up-and-coming boutiques. But mostly, we’ve got to give credit to the Duchess of Sussex. Ever since Meghan Markle’s love of British demi-fine jewellery brand Missoma became public knowledge, there has been a major move by similar brands to populate this space. While we love the Insta-famous boutiques we find online, we actually have a ton of affordable fine and demi-fine jewellery brands right here in the UK. Much like Missoma, our homegrown jewellery designers create minimal pieces that carry a certain nostalgia that we’ll call “modern vintage.” From fashion-crowd favourites like Otiumberg, Alig...

The Jewellery Brand Every Woman Loves to Be Gifted (Ourselves Included)

When it comes to creating affordable luxury, Thomas Sabo is inimitable. A treasure trove of rings, bracelets, necklaces, earrings, and more, its jewellery, which is hand-finished, crafted from 925 sterling silver, adorned with 18 carat yellow or rose gold, and often studded with semi-precious stones, certainly look the premium part. So much so, it’s often hard to believe the appealing price points. Still, seeing is believing, and what a sight the latest offering is to behold. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share...

Jewellery Experts Tell Me These Are the Earrings All the Cool Girls Want

While the rise in popularity of joggers and leggings isn’t surprising over the past year, the increase in sales of jewellery was little more interesting. On the face of it, it might seem strange that more are investing in items that are expensive but on closer inspection it’s no wonder. In times when we’re being more mindful of how we’re spending, shopping becomes a more considered affair. Classic items that fit right into your wardrobe and will last years are worth investing in, rather than flash-in-the-pan trends. The second reasoning is a little more obvious. As our clothes don’t do much showing off right now, where better to focus our personal style that via our jewellery choices? Both Net-a-Porter and Matchesfashion reported a big growth in sales acr...

So Many Influencers Can’t Be Wrong—These Really Are the Perfect Gold Hoops

I’ve never been much of a jewellery person. I always prefer to stick to a small number of hardworking pieces that I can throw on with any outfit on any given day. Within this selection, the gold hoop is probably the style I rely on the most, whether it’s for heading out for drinks (ahh, those were the days) or adding polish to a chunky knit when WFH. Hunting down the perfect pair, however, is an unexpectedly difficult task, as so many things come into play: size, width, price, shape, and material. In my experience, finding a sweet spot in the middle of this Venn diagram is all but impossible.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to ...

Missoma Debuts Fine Jewellery Collection Crafted From 14-Carat Recycled Gold

One of London’s favourite names in demi-fine jewellery, Missoma, is venturing into fine jewellery. Crafted from recycled gold elements, Missoma Fine is the brand’s new 14-carat gold edit that’s set to encourage a more sustainable approach to curating your jewellery collection. “After being one of the first brands to work within ‘demi-fine’ jewellery, we’ve applied those years of understanding craftsmanship and honing our design-led aesthetic to fine jewellery, offering customers elevated pieces that are still undeniably Missoma,” said Missoma founder Marisa Hordern in a press statement. “Luxury for the everyday, Missoma Fine steers our brand in a new direction for 2021 and beyond.” Missoma Fine includes beautiful huggies, stud ear...

From Zara to Chloé This Personal Jewellery Trend Is Really Taking Off

There’s something really fascinating going on with jewellery at the moment. For starters, two of the biggest luxury online retailers Net-a-Porter and Matchesfashion have revealed that jewellery has become a very popular section, thanks to people investing in lasting pieces but also in a bid, I suspect, to give their WFH outfits a bit of life, when they’re unable to give them oomph via fancy shoes and their favourite handbag. At Who What Wear we also have a direct line to what our readers want to see the most, and over the past month especially, it seems that jewellery trends in particular are something that you want. Secondly, after speaking to the founders of UK-based demi fine jewellery brand Otiumberg, I also discovered that personalised jewellery is becoming ...

From Zara to Chloé This Personal Jewellery Trend Is Really Taking Off

There’s something really fascinating going on with jewellery at the moment. For starters, two of the biggest luxury online retailers Net-a-Porter and Matchesfashion have revealed that jewellery has become a very popular section, thanks to people investing in lasting pieces but also in a bid, I suspect, to give their WFH outfits a bit of life, when they’re unable to give them oomph via fancy shoes and their favourite handbag. At Who What Wear we also have a direct line to what our readers want to see the most, and over the past month especially, it seems that jewellery trends in particular are something that you want. Secondly, after speaking to the founders of UK-based demi fine jewellery brand Otiumberg, I also discovered that personalised jewellery is becoming ...

I’ve Been Wearing a Smartwatch for a Year and I’m Never Going Back

I’ve never really been a watch person, let alone a smartwatch person. Ever since I got my first mobile from the age of about 17 (shout out to my fellow old Millennials), I’d always use my phone to check the time. And as they slowly became everything in our lives (camera, news, social life), it seemed weird that I’d want something separate from it. Everything was in one place, it was so convenient. But then a few things happened. Firstly, I started running again, and wanted to track my progress without whipping out my phone all the time. Second, staring at your phone all day to check the time isn’t actually that handy when you’re with a toddler. And finally, there was the pandemic. Honor kindly lent me its smartwatch to trial back in February 2020, ju...

I’m Convinced This Buzzy Jewellery Brand Will be Iconic Forever

The pandemic has had a huge impact on how and why we shop. Many of these shifts in behaviour were highly predictable—such as the hike in sales of jogging bottoms, jigsaws and puffer coats. Some, however, surprised even the most experienced retail experts. One of these trends we didn’t see coming at the beginning of lockdown 1.0 was the rise in fine jewellery sales.  Sales of fine jewellery saw a 150% year on year increase at Matchesfashion.com, and this has also been an expanding category at Net-a-Porter. Libby Page, senior market editor at Net-a-Porter, notes: “We now have 95 brands and we started with five in 2012. We’ve seen success in timeless pieces—pieces that customers can buy now and wear forever, and we’re also seeing growth in the emerging fine j...

The 10 Affordable Jewellery Brands I Wish I Could Keep A Secret

I for one, don’t subscribe to the idea that in order to shop sustainably you need exclusively splash the cash on designer wares. Most of my jewellery was bought on the high street and has happily served me for years. It’s all about keeping a beady eye out for a good piece or design that will stand the test of time and cater to a variety of outfits and occasions. If you’re not sure where to start, let me help you. I’ve done a bit of digging and found some chic jewellery brands that can’t be found in your typical high-street store. From Susan Caplan’s vintage gems and delicate chains via Daisy Jewellery to Missoma’s everyday staples, scroll down to see and shop the eight affordable brand I’m loving right now. You Deserve to Make Money...

Why This Iconic 50-Year-Old Bracelet Is Still as Popular as Ever

When you start delving into the world of the Cartier Love bracelet, you realise it’s surrounded by legend. When originally designed in 1969, it was thought to have been inspired by the chastity belt. To this day, to get it on and off, you have to use a screwdriver. “What modern people want are love symbols that look semipermanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” said Cartier’s Aldo Cipullo at the time of its creation. Cartier even created a YouTube tutorial to help the fastening and unfastening process be that little bit easier. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and ...

How Aurum LDN Is Helping to Put Preowned Jewellery on the Map

Gold jewellery has grown in popularity in recent years, thanks to brands like Missoma, Orelia, and Astrid + Miyu, who have helped make classic pieces more affordable and accessible through gold plating and the use of brass metals. But what a lot of people don’t know about gold is that the purer forms have an inherently limited supply, and there is a chance that we won’t be able to get much more of it in the future. With an ever-increasing demand, and with mining becoming less economically feasible and sustainable by the day, it’s now more important than ever to facilitate the recycling of gold, something that new jewellery brand Aurum LDN prides itself on. The genius behind Aurumn LDN is Karly Wake, who was born and bred in Leeds, and moved to London in search of opportun...