James Mabbott
Metaverse ‘explosion’ will be driven by B2B, not retail consumers: KPMG partner
The Australian arm of Big Four accounting firm KPMG could soon be holding executive meetings and closing multi-million dollar deals with clients in the Metaverse, with the firm now exploring how the revolutionary technology can transform its business model. In a recent interview, KPMG’s James Mabbott, Partner in Charge at KPMG Futures said the firm sees real potential in the technology creating new and more efficient ways for businesses and consumers to interact with each other: “I think the really interesting applications are going to be in the business to business context […] And I think that I actually think that’s where the money is going to be [even] more so than the consumer driven participation.” Mabbott also stated that virtual interactions on Metaverse platforms could ...
