Isgubhu

Apple Music has created a new outlet to highlight the rapidly rising dance music community in Africa.  Isgubhu will spotlight a number of popular African subgenres including Gqom, Amapiano, Kwaito, Mzansi House, and Shangaan Electro. Fittingly, the term “Isgubhu” comes from a Zulu word meaning “beat.” Isgubhu will additionally host a number of playlists to assist in the music discovery process and to spotlight the continent’s power players rising to the forefront. One such playlist, “Spotlight On:” will focus upon South Africa’s burgeoning label ecosystem. Meanwhile, “Isgubhu Voices” will spotlight dance music tracks with vocal features. The playlist has debuted with South Africa’s own Black Coffee f...