International Journal

Kids aged between three and 12 are happier when given material gifts than being taken on pleasure trips, a recently released study suggests. The findings, published in September in the International Journal of Research in Marketing, revealed that while adults tend to be thrilled by experiences, younger kids are more drawn to material goods. This effect, however, changes over time as a child’s cognitive skills increase, the study compiled by a team of researchers at the University of Illinois stated. “Across four studies with children and adolescents of ages 3–17 years, we show that children (ages 3–12) derive more happiness from goods than from experiences, but the effect changes over time,” it said. An associate professor of marketing at the Chicago-based institution, Lan Nguyen Chaplin, ...