In today’s increasingly knowledge-based economies, intellectual property holds value because of its ability to generate future profits and wealth, as it fuels innovation and growth. Therefore, it is logical that companies need to take precautions to safeguard their intellectual property. One definition of intellectual property is as follows: “Law: property that results from original creative thought, as patents, copyright material, and trademarks, OR an individual product of original creative thought.” Protecting an intangible asset As can be seen from the above, whether it is a legal or non-legal definition, original creative thinking is an integral part of intellectual property, meaning that it is an intangible asset which can take many forms. Some of the most well-known forms of i...
Data and data analytics? Big business. We generate a massive amount of information every day, sourced via the Internet of (Every)Thing(s), GPS trackers, fitness wearables, software-as-a-service, web content and social media. This information can be analysed computationally to reveal patterns, trends and associations; yielding outputs with a multitude of uses. For example, we can use it to predict trends and patterns, find the most lucrative opportunities, and manage our time and resources more effectively. But how does intellectual property (IP) law protect data, enabling it to be monetised? And what should businesses be aware of, as they grow increasingly dependent on data? Copyright and common law /* custom css */ .tdi_3_628.td-a-rec-img{ text-align: left; }.tdi_3_628.td-a-rec-img img{ m...