Image sourced from Feed Navigator. E-Livestock Global today launched a first-of-its-kind solution powered by Mastercard’s blockchain-based Provenance solution, empowering Zimbabwean farmers to prove the origin and health records of their cattle, while reducing risks to buyers. First-of-its-Kind A first in the Middle East and Africa, the solution brings new hope to Zimbabwe’s agricultural sector after an outbreak of tick-borne disease in 2018 led to the death of 50,000 cattle. The lack of a traceability system has seen Zimbabwe unable to export beef to lucrative markets in Europe and the Middle East in recent years, reducing export earnings from beef, which are important to the country’s economy. The E-Livestock Global solution brings end-to-end visibility to the cattle supply chain. Commer...