Influencers
Potential US ban is a reminder that influencers should dump TikTok
With a recent proposal by a member of the United States Federal Communications Commission (FCC) to ban TikTok, influencers are scrambling. If the FCC makes good on the ban, TikTok creators could lose their fanbases and revenue streams overnight. People are often skeptical about Web3, many of them influencers and digital content creators. Notably, many of those most reluctant to embrace Web3 are very successful on Web2. Since they’ve mastered monetization on popular Web2 platforms such as TikTok, Twitch and others, why bother learning the rules of a new game? The current regulatory debate around restricting TikTok in the U.S. provides a salient example of the risks associated with Web2 platforms, and why embracing Web3 can both benefit and protect influencers and their fans. The value add o...
DSTV Content Creator Awards to Host The Kasi Marketing Lab in Khayelitsha
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CAPPA launches #SmokeFreeNollywood campaign
The Corporate Accountability and Public Participation Africa (CAPPA) has called for adult rating for films with smoking scenes, anti-smoking adverts, anti-smoking health warnings, certified no pay-offs, stop identification of tobacco brands and a total ban on tobacco products placement in the Nigerian movie industry — Nollywood. The rights group made the call at its launch of the #SmokeFreeNollywood campaign in Lagos, last Saturday, noting that tobacco kills as many as six million people annually, and is projected to kill as much as eight million people by the year 2030, if nothing is done. In his keynote address at the launch, the Executive Director of CAPPA, Akinbode Oluwafemi, said the tobacco industry had a track record of giving misleading impressions of tobacco use, enticing young pe...
#EndSARS: Groups embark on reconciliatory visit to affected states
African Children Talent Discovery Foundation (ACTDF), an NGO, in Collaboration with Nigerians in Diaspora Mentoring Corp (NidMeCorp) have began nationwide reconciliatory visits to some states affected by the EndSARS protest. Founder of the foundation, Mr Noah Dallaji made the disclosure while addressing newsmen on Monday in Abuja, Dallaji said that the visit was for the sake of nation and collective wellbeing and to avoid further damage to lives and properties. He said the group visited to Lagos State due to the Lekki Tollgate incidents and met with various groups to find a lasting solution to the issues that were played up as aftermath of the #Endsars protest. He also said that the group met with stakeholders in the entertainment industry focusing on social media influencers to with vario...
Egypt female social media influencers get two-year jail terms
An Egyptian court Monday sentenced five female social media influencers to two years in jail each on charges of violating public morals, a judicial source said. The verdict against Haneen Hossam, Mowada al-Adham and three others came after they had posted footage on video-sharing app TikTok. “The Cairo economic court sentenced Hossam, Adham and three others to two years after they were convicted of violating society’s values,” the judicial source said. The ruling, which can be appealed, included a fine of 300,000 Egyptian pounds ($18,750) for each defendant, the source noted. SOCIAL DIVIDE Hossam was arrested in April after posting a three-minute clip telling her 1.3 million followers that girls could make money by working with her. In May, authorities arrested Adham who had posted satiric...
