INDUSTRY
Create a Winning YouTube Strategy With This Free Webinar
If you’re a music artist or a label manager and you plan on growing your YouTube presence, there’s a webinar coming up just for you. The music research and analytics platform Viberate continues its series of free online workshops with expert guests. The upcoming panel will cover YouTube Analytics—namely, using music data to target the right audiences, create effective strategies, and monetize your content. The panel will be hosted by three music marketing experts: Jay Gilbert; the strategic mind behind effective marketing plans for Nirvana, The Police and Guns ‘N Roses; Steve Lewis, Director of UGC and Video at Symphonic Distribution; and Ziga Artac, Data Analyst at Viberate. “There are over two billion monthly active users on YouTube, and 600 hours of video being uploaded every minu...
Here’s How Ultra, EDC and Other Music Festivals Impact Airbnb Prices
Many of us have experienced the immense frustration of attempting to book travel accommodations for a massive music festival. But how much extra are we spending in comparison to those who travel to the same destinations on any given day? A new study from money.co.uk analyzed just how much extra we spend on Airbnb accommodations during music festivals. While the results may not be shocking, they’re fairly eye-opening for those who haven’t thought twice about how much profit there is to be had from an Airbnb booking during festival season. This year’s edition of Ultra Miami has caused a 19.1% surge, increasing the average Airbnb price from $456 to $543. However, Ultra surprisingly ranks 18th in a total overall increase in comparison to other major fests. Hardwell perfo...
Insomniac Strikes Partnership With Unity to Cultivate Next Generation of Metaverse Concerts
The next evolution of Insomniac Events is on the horizon. The parent company of EDC has inked a new partnership with innovative software developer Unity, a leader in the creation of real-time 3D experiences. The partnership will yield Insomniac’s next wave of offerings in virtual concerts. The prolific events company is renowned for its large-scale electronic dance music festivals, but has recently begun dabbling in an expansion of their model for an increasingly digital audience. Insomniac famously became the first events brand to host a major music festival on the Roblox platform with 2021’s “World Party” event for EDC Las Vegas. The 2021 edition of EDC Las Vegas, one of the largest electronic dance music festivals in the world. Brian Rapopor...
Women Made Up 27% of Music Festival Acts From 2020 to 2021, According to Study
A new study conducted by female:pressure revealed that 27% of music festival acts in 2020 and 2021 were female, an increase of 18% from 10 years ago. The data collected represented countries worldwide and with no restrictions, using a standardized form to collect single sets of data. The focus of the survey was from 109 different electronic music festivals and 159 festival editions. Once a fest was included in the data collection, the acts were counted regardless of their musical genre. They did not count installations, film screenings or discourse programs. With compounding pressure being placed on major festivals and venues around the world to be more inclusive to women, transgender, and non-binary individuals, female:pressure‘s “FACTS” study showed an increase in ...
Fortnite Creator Epic Games Acquires Bandcamp
Epic Games, the creator of Fortnite and Unreal Engine, is reportedly acquiring popular music platform Bandcamp. The acquisition is the latest move in the gaming juggernaut’s foray into the music creator economy. This afternoon, Bandcamp shared a blog post penned by Ethan Diamond, its co-founder and CEO, announcing that the company is joining the Epic Games family. Neither Epic Games nor Bandcamp have disclosed financial details, but key infrastructure moves have come to light. Diamond will continue to serve as Bandcamp’s CEO and his team will “keep operating as a standalone marketplace and music community.” In his announcement, Diamond reassured users that the platform they know and love will remain intact after the acquisition while lauding Epic...
Ghastly Opens Up About Anxiety and How Content Culture Can “Drain an Artist to Their Lowest Levels”
Musicians are starting to experience the fatigue of never-ending social media content expectations, according to Ghastly. In a candid statement, the esteemed DJ and electronic music producer recently shared his thoughts on the toxicity that social media has created for musicians. He opened up about the overwhelming nature of content culture, which is causing artists to put their art on the back-burner in order to focus on “memeing” their lives and engaging their fanbases through parasocial relationships. Ghastly cited recent feedback he received while working on a song with someone who requested the music to be “more tik-toky.” “I want to be able to share my life at a level that makes sense to me as an artist and as a human,” Ghastly wrote. “I love...
Think Like a Music Strategist and Put 2022 Trends to Work With This Free Webinar
The music research and analytics platform Viberate continues their series of free educational online sessions with their next guest panel, which will host two music marketing veterans to showcase pinpointing music data trends and applying them to your work. The first expert guest is David Boyle, a music marketing authority who helped artists such as Katy Perry and Snoop Dogg develop impactful strategies with trends. Joining him is Alexandre Perrin, professor of music business at Berklee College of Music and mentor to many industry professionals currently working for Spotify, YouTube, Universal, Warner, and Sony Music. Their talk will involve trends and data insights from Viberate’s “2022 State of Music” address, presented by Urska Jaksa, Managing Editor. “Patterns come naturally to mu...
RIAA Slams “Scam Operation” HitPiece, Urges NFT Website to Permanently Shutter
HitPiece may have endured the shortest lifespan of any NFT platform thus far, but the implications of its brief existence are still unraveling. Co-founded by entrepreneurs Rory Felton and Jeff Burningham, HitPiece leveraged Spotify’s API in order to list thousands of NFTs for sale corresponding to singles from innumerable different artists. The site quickly caused a stir when artists spoke up on social media en masse, claiming no one from HitPiece had consulted them in regards to monetizing their content in NFT format. The swift rebuke caused HitPiece to take down their site as quickly as it popped up, though they suggested the move is merely a temporary measure. Today, all that remains of the marketplace is a note on the site’s homepage: “We started the conversatio...
DJ Says He Made More Money Shorting Spotify In 1 Month Than His Lifetime Royalties
A great trader finds a way to play both sides of the market. Though navigating equity markets is not exactly in his core job description as a touring DJ and electronic music producer, THIEVES has found an additional stream of income from Spotify aside from his monthly royalties. And he says it’s paying far better dividends. “I’ve made more money shorting Spotify this month than they’ve paid me in royalties thru [sic] my whole music career,” THIEVES tweeted. “Shorting Spotify stock is my new career it seems.” THIEVES has amassed over 15.5 million streams on his top 10 most popular songs on Spotify alone. While he’s had no trouble marketing his music on the platform, Spotify’s compensation per stream is roughly $0.004 on average—a point of frus...
Report: Electronic Third Most-Played Genre on Radio, Kungs Made Biggest Breakthrough
To discover the music tastes and best-performing acts of 2021, music research and analytics platform Viberate dug into data. Their annual “State of Music” address examines key social media and music channels like Spotify, TikTok, Beatport, YouTube and more, and presents the artists who had the biggest impact in terms of views, streams, likes and online buzz. According to the data, Kungs made the most of 2021 in the electronic genre. The French dance music artist was already on the radar, but in 2021 alone, he was streamed over 1 billion times and got more than 40 million YouTube video views, achieving one of the biggest overall popularity jumps in the genre. The top three popularity breakthroughs also include Sickick and Imanbek. c/o Viberate Looking at global streaming numbers, electronic...
Spinnin’ Records Expands Global Footprint With Strategic Global Hires In US, UK, China
Global dance music powerhouse Spinnin’ Records is initiating key geographic investments to expand their footprint in the U.S., U.K., and China. The Dutch dance music brand, founded in 1999, is a familiar imprint to most fans in the space. In many respects, the breadth of the Spinnin’ catalogue has made the label an unofficial introductory gateway to electronic dance music. Artists such as Tiësto, The Chainsmokers, KSHMR, Afrojack, Steve Aoki, and hundreds of others have distributed their music via the fabled imprint. While the brand has grown to global recognition on the basis of their expansive catalogue, Spinnin’ has now announced their latest strategic efforts will bring a more localized approach to the way they promote and market future music. Spinnin’ Records’ ...
Spinnin’ Records Expands Global Footprint With Strategic Global Hires In US, UK, China
Global dance music powerhouse Spinnin’ Records is initiating key geographic investments to expand their footprint in the U.S., U.K., and China. The Dutch dance music brand, founded in 1999, is a familiar imprint to most fans in the space. In many respects, the breadth of the Spinnin’ catalogue has made the label an unofficial introductory gateway to electronic dance music. Artists such as Tiësto, The Chainsmokers, KSHMR, Afrojack, Steve Aoki, and hundreds of others have distributed their music via the fabled imprint. While the brand has grown to global recognition on the basis of their expansive catalogue, Spinnin’ has now announced their latest strategic efforts will bring a more localized approach to the way they promote and market future music. Spinnin’ Records’ ...
