In-app marketplaces

Entersekt’s Tochukwu Iwuora. Financial institutions are increasingly relying on apps and their turbo-charged cousins, super apps, for much-needed revenue growth. Organisations that can offer a secure, low-friction app experience are more likely to migrate existing customers to digital channels, attract new customers, and lower operational costs, giving them a much-needed competitive advantage in an increasingly competitive market. Africa is one of the fastest-growing app markets in the world, with Nigeria, Kenya, and South Africa showing particularly high growth since the Covid pandemic. With rapid urbanisation, a big improvement in connectivity as well as the fact that smartphone connections in Africa are expected to double by 2025, reaching 678 million, it is reasonable to expect t...