IKEA
Swedish House Mafia and IKEA Launch New Collection to “Democratize Music Production at Home”
Swedish House Mafia and IKEA are aiming to empower a new generation of producers with at-home fixtures to inspire creativity. The iconic trio recently revealed their remix of one of the furniture giant’s signature products, the IKEA FRAKTA bag. Now, the two are slated to debut an expanded offering of 20 new items this coming October. Dubbed the OBEGRÄNSAD collection, the line features a myriad of at-home products essential to modern music production, from consumer electronics to shelves, lamps, carrying cases, an armchair and even a record player. OBEGRÄNSAD translates to “unlimited” in Swedish, which is certainly fitting for a collection that aims to remove creative hurdles and inhibitions for the bedroom creator. “We wanted to simplify the process...
IKEA Reveals First Products From Swedish House Mafia’s Collection for Music Creators
Sweden is home to some of the most iconic pop culture phenomenons including Spotify, Candy Crush, Skype, Swedish Fish, and ABBA. Now, two of the Nordic country’s most famous brands, IKEA and Swedish House Mafia, are collaborating to remix the signature IKEA FRAKTA bag. Launching this fall, the collection will not only feature three new takes on the FRAKTA bag, but will also provide more than 20 furniture pieces, interior solutions, and accessories for up-and-coming music artists with limited means but unlimited creativity. IKEA’s remixed FRAKTA bag from Swedish House Mafia collection. c/o Press Fashioned in Swedish House Mafia’s signature all-black style, the collection is built for the functional needs that music creators have while on the go. It includes a bag for cables, cord...
Meatballs and Music: Swedish House Mafia Announce New Collab With IKEA
Today is a big day for admirers of legendary electronic music group Swedish House Mafia. Since returning from a nine-year hiatus earlier this year, the trio have now announced that fans will finally be able to get their hands on something they’ve been anticipating for years. Furniture from IKEA. Some fans may remember when Swedish House Mafia shared a teaser with the date “9/16/2021” in a recent video, which appeared shortly after they revealed a new collaborative song with The Weeknd on the way. Well, as it turns out, that announcement had nothing to do with their latest venture. That’s right: the newly announced release from Axwell, Sebastian Ingrosso, and Steve Angello of SHM does not pertain to new music, but a strange and wonderful partnership with the Swedish f...
IKEA’s First-Ever Music Festival to Feature TOKiMONSTA, Kaytranada, More
IKEA stans, hold on to your meatballs. The furniture giant will host its first IKEA Festival on September 16th, bringing together a variety of musicians, designers, chefs and speakers for an immersive 24-hour event. Hosted for free on the IKEA website, it will broadcast from more than 100 homes around the world as participating talent transform their living spaces into virtual stages, according to a press release. Among the musical performers for the inaugural event are Kaytranada, TOKiMONSTA, MØ and Masego, with icons like designer Virgil Abloh, TikTok influencer Pasta Queen and astronaut Christer Fuglesang rounding out the lineup. They will appear on segments like “DJ Relay,” a steady stream of club music; “Home Makeovers,” a hub for interior...
Atlanta IKEA Store Catching Heat For Juneteenth Menu Featuring Watermelon & Fried Chicken
HipHopWired Featured Video Source: picture alliance / Getty This is one of the things we feared when President Joe Biden made Juneteenth a federal holiday. IKEA is in hot water after one of its stores in Atlanta featured fried chicken, watermelon, mac n cheese, collard greens, and candied yams as menu items its employees can enjoy in honor of Juneteenth. All foods that are stereotypically associated with Black people. According to TMZ, an email was sent out to employees last week alerting them that a special menu was going to be rolled out “to honor the perseverance of Black Americans and acknowledge the progress yet to be made.” The reaction to the email was not positive. Speaking with local news affiliate CBS 46, an employee who remained anonymous, said, “You cannot say serving watermelo...
Top 10 Most Imitated Brands for Phishing Attempts
In a brand phishing attack, cybercriminals try to imitate the official website of a well-known brand by using a similar domain name or URL and web-page design to the genuine site. The link to the fake website can be sent to targeted individuals by email or text message, a user can be redirected during web browsing, or it may be triggered from a fraudulent mobile application. The fake website often contains a form intended to steal users’ credentials, payment details or other personal information. According to Check Point Research, Microsoft was the brand most frequently targeted by cybercriminals. The most likely industry to be targeted by brand phishing was technology, followed by shipping and retail, showing how threat actors are using well-known brands in these sectors to tric...
