IHeartRaves

During times of economic and financial strife, the music industry has stepped up to the plate time and again to support its community. That notion rings especially true during the ongoing coronavirus pandemic, which decimated the live music landscape and left innumerable artists, sound engineers, venue operators, security staff, and more fighting for their livelihoods. Enter Ultra Music Festival and iHeartRaves, two influential organizations in the EDM zeitgeist that teamed up to deliver masks to Miami’s underserved communities this summer. After the organizers of Ultra were forced to reschedule the fest’s 2020 edition due to the impact of COVID-19, they joined forces with iHeartRaves, a popular rave fashion brand, to donate 12,000 surgical masks to marginalized communitie...