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Hype Williams

Lucky Me: JAY-Z Admits ‘In My Lifetime, Vol. 1’ Still Haunts Him In 2022

HipHopWired Featured Video Source: Michael Crabtree – PA Images / Getty While JAY-Z’s discography is literally the library of a legend it isn’t perfect. He recently revealed that In My Lifetime, Vol. 1 still haunts him to this day. As spotted on Hype Beast the Brooklyn, New York native made another rare appearance on social media to talk real Rap. Last week the conversation behind his second album became a hot topic for the Hip-Hop community. It started when one user tweeted a post regarding Hov’s most polarizing tracks. “Hot take: “Sunshine” by Jay-Z was fine and got an unnecessarily bad rap. Actually holds up better now than it did then”. Related Stories Somehow this landed on Questlove’s radar and his response upped the stakes. “Our main argument is his hate for Vol 1. He is embarr...

Hype Williams Pays Homage To Slim Aarons For Jay-Z’s New ‘Monogram’ Campaign

HipHopWired Featured Video Source: Hype Williams / Hype Williams When the first ad campaign for Jay-Z’s new cannabis line, Monogram dropped, many were confused by the suburban lavish atmosphere featured in it being that Jay is a Hip-Hop icon. Source: Hype Williams / Hype Williams Well, it turns out that it’s actually Hype Williams play on an iconic photoshoot done by famed socialite photographer, Slim Aarons. Known for capturing the lifestyles of the rich and famous on film, Aarons made a name for himself as his whole style was based around “photographing attractive people doing attractive things in attractive places.” Hype Williams decided for Jay’s Monogram campaign he’d pay homage to Aaron’s career concept and used Frank Sinatra’s house in Palm Springs where he recreated Aaron’s most&nb...