how-to-shop

Every week, the UK sends 11 million items of clothing to landfill, according to Oxfam—that’s A LOT. If we can play even a small part in not adding to that, then that’s a win in our eyes. That means buying good-quality things we know we’ll love forever as opposed to fleeting trends. The good news is that as fashion begins to slow down, trends such as the blazer, leather separates, and knee-high boots are becoming less extreme, more wearable, and therefore they pop up again and again, season after season, tweaked by the street-style set in easy-to-copy ways that don’t require a wardrobe overhaul. The key, obviously, is to buy less, buy what you love, and make it last. Create a capsule wardrobe that works for you. That doesn’t have to mean boring or plain pieces. If you’re a big fan of prints...

One of our favourite things to do here at Who What Wear is use our hours of research (i.e. deep diving into the world of online shopping) to discover lesser-known destinations for great fashion finds. Our most recent discovery may come as a surprise to some, given that eBay has been around for quite some time (since 1995 actually, just to make us all feel old) and is largely known for selling a huge range of things, from great second-hand furniture to electronics and even cars.  For the last couple of seasons, though, we’ve been rediscovering eBay as a fashion destination. Since the rise in second-hand shopping within the industry, it’s been one of our growing favourites for snatching up amazing pre-loved and vintage finds. Unfortunately these are all often one-off pieces that fl...

So to indulge your love for all things Français, we’ve brought together 39 of the most important French brands, some you’ll recognise and some you won’t. But what’s key to note is that not only have we assembled the coolest of the cool, but we’re also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Jacquemus is our trusted go-to for bags, tops and shoes, but today we’ve chosen one of the brand’s bodycon dresses. As we love all the following brands, you can expect to see the pieces we want to shop right now. Keep scrolling to see and shop from the 39 best French fashion brands in existence. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating ...

Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top lesser-known affordable brands a...

Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street style gallery. The label was initially focused on accessories, and while this is one of our favourite destinations for beautiful shoes and Instagram-worthy earrings, it’s so much more than that. The leather products are always beautifully designed and cut—they’re the sort of pieces you’ll keep forever. Jackets are also another big win from this brand, with blazers and cropped versions in chic colours that are ideal for work.  The most recen...

I don’t need to tell you gingham isn’t exactly a groundbreaking print. If you went to primary school in the UK and wore a dress, you almost definitely wore a version of it at some point. The print loved by Dorothy in The Wizard of Oz has, unsurprisingly, been around for centuries. It’s thought to have originated in Southeast Asia and was later seen in the 18th century in mills in Manchester. But it’s no longer just a twee preppy print associated with school-girl pinafores—it can now fit into any wardrobe. In the fashion world, gingham (like polka dots and florals) rolls around every summer. It’s why it’s always a good idea to invest in the print as you’ll wear it for so many summers to come. But don’t start yawning yet, because 2020’s t...

Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item. However, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top 12 lesser-known affordable ...

Although the big-name high-street brands (H&M, Mango, etc.) will always have a special place in my heart, there’s something exciting about coming across a lesser-known label. Of course, there’s nothing wrong with buying into the latest trending item, however, as all true fashion lovers will know, it can be easy to become disillusioned by the identikit ensembles that can come from sticking to the well-trodden path. My solution? Take some time every few months to dig around online and discover some new brands. This will ensure that your wardrobe is kept fresh, diverse and individual, and help avoid the awkward outfit-clash moment. To save you time, I’ve scoured the internet and interrogated the Who What Wear team to find our top ten lesser-known affo...