How to Monetise Data

Data and data analytics? Big business. We generate a massive amount of information every day, sourced via the Internet of (Every)Thing(s), GPS trackers, fitness wearables, software-as-a-service, web content and social media. This information can be analysed computationally to reveal patterns, trends and associations; yielding outputs with a multitude of uses. For example, we can use it to predict trends and patterns, find the most lucrative opportunities, and manage our time and resources more effectively. But how does intellectual property (IP) law protect data, enabling it to be monetised? And what should businesses be aware of, as they grow increasingly dependent on data? Copyright and common law /* custom css */ .tdi_3_628.td-a-rec-img{ text-align: left; }.tdi_3_628.td-a-rec-img img{ m...