How Tech is Changing the Face of Fundraising

Charities in the ‘know’ have been using technology to boost their fundraising abilities for years – whether it’s through live-streaming, virtual auctions or crowdfunding. But it wasn’t truly until the COVID-19 pandemic that these organisations had to solely rely on the digital sphere. With this in mind, a non-profit fundraising platform founded by two South Africans, GivenGain, decided that any charity or fundraiser can use its technology free of charge, connecting them with a socially aware new generation of Generation Z charity supporters. ITNA’s Jenna Delport had the opportunity to chat to Jannie Smith, Operational Manager at GivenGain, about the platform and its mission to not just connect streaming and fundraising but simultaneously helping to level the playing field between large and...