H&M launched its first ever Virtual Fashion collection in partnership with actor and ambassador Maisie Williams, but there’s a catch. The capsule includes three digitally designed outfits that will each be available to one of three lucky winners of the Virtual Fashion competition. Running from Monday, 10 Jan, to Monday, 31 Jan, you can enter to win the competition by submitting a fun and innovative name for one of the three looks on the H&M website, then a panel of judges will choose three winners during the first week of February. H&M’s Virtual Fashion collection is created in collaboration with DressX, a platform for digital and virtual clothing. The concept of virtual fashion, a type of NFT (non-fungible token), is that the owner of the digital asset (in this cas...
H&M launched its first ever Virtual Fashion collection in partnership with actor and ambassador Maisie Williams, but there’s a catch. The capsule includes three digitally designed outfits that will each be available to one of three lucky winners of the Virtual Fashion competition. Running from Monday, 10 Jan, to Monday, 31 Jan, you can enter to win the competition by submitting a fun and innovative name for one of the three looks on the H&M website, then a panel of judges will choose three winners to represent each market (UK, US, India, Japan, Germany, France) during the first week of February. H&M’s Virtual Fashion collection is created in collaboration with DressX, a platform for digital and virtual clothing. The concept of virtual fashion, a type of NFT (non-fun...
Iconic Indian designer Sabyasachi Mukherjee of fashion brand Sabyasachi is collaborating with high street giant H&M on a collection titled “Wanderlust”. Set to launch in India, the UK, and a few select H&M international stores, Wanderlust includes rich handcrafted textiles applied to Western and traditional Indian silhouettes. “I am happy to announce the new date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide,” designer Sabyasachi said in a press statement. “Due to the complexities of the Covid-19 situation, we had to put the collaboration on hold but I’m eagerly looking forward to launching this ‘ready-to-wear’ collection that will bring...
“Looop it” is H&M’s new campaign to close the loop in fashion and formally commit to only using recycled and sustainably sourced materials by the year 2030. The ambitious and critically necessary initiative will be held accountable by the brand’s ambassador Maisie Williams, while one of the leading retailers in high street fashion moves toward creating a truly circular fashion industry. “I will be working closely with experts within H&M to drive sustainability initiatives and shape the path towards an accessible and circular fashion future,” Maisie Williams said in a press statement. “The longterm goal is to use 100-percent recycled or other sustainably sourced materials for textiles across the full H&M Group brands by 2030. It’s ...
When it comes to sustainable fashion, H&M is moving in the right direction. The high-street retailer launched a sustainable fashion collection in collaboration with leading developers of plant-based fabrics. The Innovation Science collection features spring-ready pieces created with Desserto cactus leather, Texloop RCOT recycled cotton, ECONYL regenerated nylon (made from ocean waste), Eastman Naia Renew cellulosic acetate (made from wool pulp), and Evo Fulgar polyamide (yarn made from castor oil). H&M’s new sustainable, 23-piece collection includes white cotton shirts, joggers, jeans, trousers, bodysuits, dresses, and accessories. For spring 2021, the brand chose a palette of white, beige, light blue, mint, a vivid orange, and lime green. Garments are available for both wome...
Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M’s first collaboration with an Irish designer. While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer’s multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trinkets. There is tartan,...
H&M is collaborating with classic American denim brand Lee on a sustainable, size-inclusive collection that’s fit for the entire family. Lee X H&M is the Swedish brand’s first denim range made from 100-percent recycled cotton jeans, and the water, CO2, and energy details of the collection will be available on the brand website. “We just loved working with Lee to push for change,” said H&M designer Jon Loman in a press statement. “A change for more sustainable and circular denim garments. We looked at every detail and challenged each other in a positive way. It’s also amazing to work with Lee’s iconic designs and give them a bit of our flavour, for H&M denim lovers around the world.” Lee X H&M includes oversize, straight, a...
London-based designer Simone Rocha is known for her romantic, girlish aesthetic inspired by pre-20th-century period fashion. For her first collaboration with H&M, Rocha is rediscovering the best designs from her past collections and creating a modern wardrobe for the entire family — including tulle dresses, separates, knitwear, outerwear, occasion wear, footwear, and casual pieces for women, men, and children. This is H&M’s first collaboration with an Irish designer. While Rocha is Irish-born, Simone Rocha x H&M will also be shaped by the designer’s multicultural heritage by featuring traditions and crafts from Hong Kong and references to iconic moments in art history. “We see glimmers of Tudor courtiers, wild florals, portraits and photographs, dolls and trin...
H&M’s timely collection with The Vampire’s Wife officially launches today and it’s already become a firm favourite amongst fans everywhere. The Victorian-inspired range of glittered lace capes and flute-sleeved dresses promises to make even staying at home this Halloween a night to remember. Spotted flaunting the sparkly sleeves on Instagram during a shoot just hours before the collection dropped, Laura Whitmore has become the latest celebrity to feature in the collection. Draped in the Lace Cape, Whitmore’s latest post has us ready to splurge on the entire range. And it’s not just us, comments on Whitmore’s post from Daisy Lowe, Stacey Dooley, and June Sarpong mean we aren’t the only ones with our eye on the prize. The full Vampire’s Wif...
The Vampire’s Wife is creating a collection of dresses exclusively for H&M that has instantly got us in the Halloween mood. The romantic and witchy Victorian-inspired collection debuts on H&M’s online store on 22 Oct — so mark your calendars, because we certainly are! The brand’s designer Susie Cave told British Vogue that “H&M took great pains to find the very essence of what The Vampire’s Wife is about, and then realised my dreams to my exact specifications. To design a dress at The Vampire’s Wife and get it through to the finish line is extremely difficult, miraculous really, as we are a small company. H&M is extraordinarily powerful in that respect.” The anticipated collection is inspired by Cave’s fascination with the med...