high-street

The British High Street is a treasure trove for everything from affordable leather handbags to stylish footwear and catwalk-inspired outerwear to statement dresses, all minus a designer price tag. And whilst shopping online may be the most hassle-free way to update your wardrobe, when it comes to finding those extra-special, premium-looking pieces, it’s much easier to head to the shops and search for these gems in the flesh.  At this time of year, shopping IRL can feel like an assault course, especially as plenty of us make those last-minute Christmas gift dashes. So, not only have I done the legwork for you and tried on the best pieces from some of our go-to high-street brands, but I have also shared my top tips on what to look out for when yo...

The frosty mornings and bouts of snow can be a nuisance at times, but the upside to this is that we get to wrap ourselves up in fabulous knitwear for the foreseeable. Brits have long relied on M&S for its excellent knitwear selection and this year, it’s better than ever, with plenty of beautiful jumpers and cardigans to choose from. M&S is particularly known for its cashmere crew-necks and roll-necks, and it’s added some amazing colours to its classic arsenal, including bright tangerine, ombre styles and hot pink. When it comes to classic knitwear styles, you really can’t beat a chunky cable-knit jumper. Or, if you’re looking for a statement piece, something slightly festive or just a simple jumper you can rely on every day, we think there will be ...

A good wardrobe is nothing without a solid base of classic capsule pieces. You know the ones—the items you pull out and incorporate into your outfits most days. The simple yet far-from-boring staples you’d be lost without. It could be the perfect white T-shirt, a pair of jeans or your favourite blazer that goes with everything.  As a stylist, I’ve spent the best part of a decade searching for the perfect versions of these items to use in photo shoots or to recommend to all of my clients as well as to fill my own collection with. And surprisingly enough, the one place I always turn to isn’t the most expensive designer; it’s actually on the high street. In my opinion, Arket classics win every time, and I constantly find myself suggesting the brand when people as...

When it comes to shopping on the high street, H&M is arguably one of the most reliable retailers to turn to. Yes, there’s still a long way to go to making the brand a more sustainable, responsible place to shop (as with all fast fashion brands). But if you’re out there looking for stylish basics and design-led pieces with an affordable price tag to wear on repeat, it’s tough to beat. In fact, H&M is one of the best-selling brands on Who What Wear UK. No doubt because, like us, you love an expensive-looking high street find. But also because you appreciate a wardrobe staple as much as us—and that’s what H&M does best. This much became clear when we did a little digging into H&M’s best-selling items of 2022 and we discovered that thousands (literally thousands) of you in...

When it comes to shopping on the high street, there are a few shops that we consistently rely on as they always deliver solid investment buys at reasonable price points. Whenever we’re in need of premium-looking pieces at a moment’s notice, COS, Mango and ARKET have become our go-tos, especially for the kind of wardrobe staples that continue to look good year-round, and the holy trifecta of the high street are gearing up for a very stylish season ahead.  As the standard of affordable offerings continues to get better and better, COS, Mango and ARKET lead the way with exclusive collections and a lot of instant successes, and this year has been no exception. Although our wardrobes are already filled with COS’ luxury basics, it wa...

Fresh new season drops are arriving from both the high street and designers, which means a whole host of new inspo and ideas for how we want to dress for this time of the year. There are three high-street brands, in particular, though, that we on the Who What Wear UK team always turn to first when it comes to cosy winter buys: Arket, & Other Stories and H&M. And needless to say, they have seriously impressed us this December. Key buys inevitably sell out further into the season, so now is the best time to snap them up, and there’s plenty here for you to choose from. We’re turning to the classics that can be easily layered up, such as blazers, knit dresses and jeans, as well as bookmarking the hero coats of the ...

My mum and I appear to have the exact same taste in Zara. Sometimes it happens by pure coincidence—last like winter when we both snapped up the same red knitted off-the-shoulder dress without communicating about it—while at other points we simply copy each other’s successes. When you’re short and fussy about clothes (both guilty!), recommendations are what keep the wheels of your wardrobe turning—neither of us likes to waste time nor closet space on items that simply don’t work hard enough for the money. I’m 37 and she’s an age she probably doesn’t want me to state publicly, but she’s always been stylish and has never wanted to retreat into the archetypal uniform of her generation. As Zara offers an elevated ...

It has now become a well-known fact that watching Marks and Spencer’s new-in section always pays off, particularly when it comes to shoes. After many years of uncovering hidden gems and faithfully shopping at the high-street hero, it’s clear that M&S always delivers when it comes to trend lead pieces as well as wardrobe staples, and I’m always particularly pleased with myself when I uncover something new that I know you’ll love.  Good old M&S has had an incredibly good run of standout accessories in the last few months, and now that we’re contending with the frosty roads and icy winds that confirm we’re knee-deep into boot season, I’ve found the latest piece about to be the br...

One of the best things about entering into a new season is new season shopping, and new shopping means the potential for some great new outfits. There’s nothing I love more than putting together fresh looks with some of the high street’s very best pieces, and as a stylist turned shopping editor, it combines two of my favourite things–assembling outfits and getting to share with them you, dear reader. And may I say, this winter has outdone itself as being one of the most inspiring yet.  From the year’s unexpected smash hit–the balaclava, to the boots we’ll inevitably be wearing for many more winters to come, this season has given us a lot of notable moments, and it just so happens that you can shop them all at CO...

So what’s proving incredibly popular at the moment, I hear you ask? Well, hold tight because I’m about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch-break or pre-bedtime browse on the high street hero’s site, don’t we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best, and most popular, items available at Zara right now.  Keep scrolling, and you’ll see Zara’s December bestsellers, from the dreamiest partywear to some uber cosy coats. Enjoy! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving...

So what’s proving incredibly popular at the moment, I hear you ask? Well, hold tight because I’m about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch-break or pre-bedtime browse on the high street hero’s site, don’t we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best, and most popular, items available at Zara right now.  Keep scrolling, and you’ll see Zara’s December bestsellers, from the dreamiest partywear to some uber cosy coats. Enjoy! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving...

So what’s proving incredibly popular at the moment, I hear you ask? Well, hold tight because I’m about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch-break or pre-bedtime browse on the high street hero’s site, don’t we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best, and most popular, items available at Zara right now.  Keep scrolling, and you’ll see Zara’s December bestsellers, from the dreamiest partywear to some uber cosy coats. Enjoy! You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving...