high-street

I have to admit when it comes to my own personal shopping, I can in my 30s sometimes (wrongly) assume that the likes of Weekday, Monki and ASOS will be a little young for my taste. I’m a big believer that anyone can dress how they want regardless of age, however I personally am at the stage in my life where I don’t want to wear viral TikTok trends, but stick to more classic pieces. However I was impressed by many of the timeless pieces these three brands have to offer, beyond the tie dye and cut outs. Turns out my assumption was completely wrong.  Weekday is known for creating basics with an edge, and I think you can’t beat its denim offering and oversized white shirts. ASOS right now has so many great printed midi dresses, statement sunglasses and short and shirt co-ords. And t...

As an editor at Who What Wear I spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. There is one dress in particular which I have a feeling is destined for cult status this summer—a ruched midi dress from COS. It has a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt make it a little more relaxed. The black version is a perfect every-day summer option, and the bright green version is ideal for those looking to wear more colour or can even be dressed up for more formal occasions. Keep scrolling to see the COS dress everyone in our team loves for summer.  You Deserve to Make Money Even When you are looking for Dates O...

When it comes to shopping, I live by one rule and one rule only: that whatever I buy has to be worn on repeat for many seasons and years to come. In order to fulfill this criteria, I therefore have to fill my wardrobe with items that I truly love and feel excited by—whether it’s a moth-eaten psychedelic printed dress from the ’70s (yes, I have one of those and no, I can’t part with it) or a chic little find from the high street. In terms of affordable pieces that have stood the test of time in my closet, I have a few choice items from Warehouse that I continue to pull out, and it has made this store one of my more trusted go-tos when it comes to affordable bits I know I’ll get plenty of use of it. There’s a striped and knitted jumper and skirt co-ord...

This weekend I went to the shops for the first time since October, and out of all the rails I browsed I was the most impressed by the spring offering of COS. I knew from my hours of online browsing that the design aesthetic for spring was very strong, however seeing these pieces in person I was also struck by the quality too.  The items I was most impressed by are all below, divided by dresses, accessories, tops and trousers. COS is always known for its minimal aesthetic, so of course you’ll find lots of clean lines and elegant tailoring for spring, however there’s also some more out there pieces in the mix too. Ochre yellow, unlikely cut-outs and ’90s flared jeans all play a part in this spring collection. Keep scrolling to see the 20 stand-out pieces from...

One of my favorite past times is randomly going on Zara’s website to find dozens of new arrivals waiting for me. Lucky for me, that exact thing happened just recently, and I’m here to share with you some of my findings. I don’t know about you, but Zara always seems to really step it up once summer rolls around. From the clothing to the campaign images, I find myself constantly impressed by the brand and this year is no different. With that plus my abnormal obsession with summer in mind, does it come as a surprise that I stalk Zara’s site a tad more than usual once warmer weather rolls around? No. It really doesn’t.  Now that I’m done babbling, it’s time for you to shop. From swimsuits to pretty much every spring and summer trend that matters r...

You need only look out your window for confirmation that summer is on its way. The days are getting brighter and temperatures aren’t as bone-chilling as they were a month ago; a welcome treat considering all of the outdoor socialising we’re currently doing. Another signifier that summer is on route is the new-in sections of our favourite shopping haunts. Heavier fabrics like leather and wool have swiftly been replaced with linen and chiffon, sleeves have been dashed from dresses and tops alike, and sandals are taking precedence over boots. It’s glorious.  While we could go through the summer collections of each and every brand, there are three stores whose new-season wares have impressed every single Who What Wear editor; we’re talking about...

You mightn’t realise it, but what we choose to wear each day is indicative of our moods and can send out subliminal messages to those around us. Wearing all black, for example, might seem like an easy outfit solution—it’s chic, right?—but it tells a much richer story. It shows that you’re a classicist, that you like to look polished and pulled together, but in an understated way. With the brighter days and easing of restrictions affecting our moods in a hugely positive way, it’s natural to find ourselves gravitating towards clothing and accessories that fill us with the same euphoric joy. And no brand seems to have understood this desire more acutely than Zara. Upon scrolling Zara’s new-in section this week, we had a huge smile on our faces. There’s...

This week, H&M dropped its A Meadow of Wildflowers collection, an edit of dresses, tops and skirts all embellished with hand-painted watercolour flowers (insert compulsory Miranda Priestly quote about spring). For someone who very rarely wears anything botanically embellished, I was surprised to find myself won over by the unashamedly pretty prints, and on reflection, it seems as though quite a few high-street brands have been offering up fresh takes on this traditional graphic this season. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and...

If you want to shop more consciously, ask yourself this simple question ahead of purchasing: Will I wear this item at least 30 times? The #30WearsChallenge was initiated by Livia Firth of Eco Age last year, but the idea remains a very solid one. It doesn’t mean you need 30 totally different outfits to work around one key buy; it just means that what you’re getting has the potential to be a winner in your wardrobe for some time to come and isn’t such a fad that it feels outdated when a new season rolls in. That’s how I try to approach the high street, anyway. I aim to think about whether the new piece actually works with the other things I already own. I’ve made mistakes in the past snapping up lovely bits that are so at odds with the r...

Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with the high street offering up plenty of winning spring buys right now (thank you, Arket, Mango, H&M et al), giving your wardrobe a refresh just got a little bit easier. Add to this the fact that the high street is longer reserved for transient trends (and instead, developing its offering of time-tested staples) and you’ve got yourself a winning combo. Case in point: On our wish lists this month is everything from & Other Stories’ perfect stripe knit to COS’s dreamy t-shirt dress. Together, they make the ideal new season capsule. So much ...

On a recent Zoom call with my friends, we found ourselves discussing our most recent purchases. With spring officially kickstarting on March 20th, it seems we’ve all indulged in a spot of new-season retail therapy in the hope that we’ll be able to wear said items to see one another very soon. Now, it’s worth noting that all of my friends have different looks—some subscribe to minimal aesthetics, while others are all about ruffles and frills. Me? I’m somewhere in the middle. But what I found most interesting was the fact that, with polar-opposite styles, every single one of my friends had bought fresh pieces from one brand in particular: Zara. How is it that Zara can create tiered, floral print dresses with oversized, pounced collars, then produce the sleek...

When faced with the task of creating or adding to a capsule wardrobe, there’s one place we’d recommend everyone—be they friends, family, or indeed, readers—turn to; Uniqlo. Why? Ask any member of the Who What Wear UK team, and they’ll tell you its the brand they always find the best basics from. Nearly all of these pieces come under the Uniqlo collection of LifeWear; simple, high-quality, everyday clothing. With everything from merino knitwear to perfectly-cut T-shirts in an expansive colour palette, Uniqlo’s collection of style staples is inimitable. This season, however, it’s as if the brand has set out to prove that it is so much more than a source for replacement jersey vest tops. You need only look at Uniqlo’s new-in section, and you’ll see that the spring collection boasts an ar...