high-street

Trends might come and go, but the overall feeling and mood of each season is very consistent. Spring is always colourful and optimistic, summer is bolder and more experimental and winter is a tale of two moods: hibernating and partying. Autumn however tends to be a moment to make sensible purchases, taking stock of what is and isn’t in your wardrobe. September is the time when people invest in classic staples, such as blazers, boots, coats and cashmere. Items that will be building blocks to any wardrobe throughout the year. They might be simple but we find these items tend to require the most consideration, as you want to be sure you’ve got the best quality and cut to ensure these pieces will really last and do the job. On the high street, & Other Stories’ really excels in this area, w...

As an editor at Who What Wear I spend hours upon hours looking at new-in sections, and so over the years have developed a knack for spotting products that will sell out or have huge appeal with our readers. A few months ago there was one dress in particular which I had a feeling was destined for cult status—a ruched midi dress from COS. It came in two colourways and featured a simple 90s-style midi silhouette, however the ruched detailing on the waist and fuller skirt made it a little more relaxed. Well, I hate to brag, but the style was out of stock within a month—I even bought the black iteration myself. We thought you might like to know that the dress is back in a very AW21 shade of cobalt blue. And yes, the entire team is in love. Scroll down to shop the dress and s...

A couple of the Who What Wear editors and I were discussing the high street’s A/W 21 trends the other day, and the main thing we noted was how similar they were to last year’s offering. And you know what? It really is a breath of fresh air. Scroll through any new-in category right now, and you’ll see plenty of cold-weather heroes starting to trickle in: puffer coats, chunky boots, crew-neck knits and clean-lined tailoring. The emphasis seems to be on classics over gimmicks and versatility over novelty. Has the concept of trends taken a bit of a bashing over the last 12 months? Undoubtedly, and it shows.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you ba...

If you’re looking for some new-season shopping finds, Zara and H&M are two of the spots our editors rely on for pieces that hit on the trends for affordable prices. With so many new drops, though, it can be tricky to sift through the products on-site, which is why I’m delivering the very best arrivals you won’t want to miss. That means you don’t need to keep scrolling through pages and pages of products because the best new finds are sitting right here. Right now, I’m looking at everything from the coolest summer pieces to the trends I’m betting on for the autumn right around the corner. The one thing they have in common? These are all pieces that look expensive and are classic enough to become staples in your wardrobe for years to com...

There’s no doubt that this summer has lacked a certain oomph. From the dismal weather (except for those three days of sunshine) to extortionate holiday prices in the UK, I think I can speak for everyone when I say good riddance, British summer. While I haven’t had as much wear out of my Arizona Love leopard-print sandals as I would have liked, there’s a bright fashion spot on the horizon: knitwear. And what an offering there is already available to us on the high street.  If you’re a regular reader of Who What Wear, you’ll know that we’ve already pegged this Arket Breton sweater as being a front runner for one of the major pieces of knitwear for the season. But there are oh so many more jumpers, cardigans and vests that we need to bri...

Stepping into an actual changing room still feels like a novelty after years of online shopping, so this month, to celebrate the reopening of shops, we are attempting a try-on-athon. We will be going into several changing rooms to road-test new autumn trends and give you our honest takes on the items that are actually worth investing in. On the high street, there are three stores that really excel when it comes to autumn dressing, and it’s no coincidence that they are all Scandinavian and have mastered the art of layering. I went into COS, Arket and & Other Stories to try on the new autumn collections and focused on easy-to-style staples that will make up a clever autumn capsule. I found an incredible trench coat, dresses you can wear now and later and so many beautiful card...

If there was a prize for the jacket trend that has been given the most airtime over the last two years, it would have to be the blazer. As someone who has around five currently sitting in my wardrobe, I can attest to its versatility, timelessness and ease to style. With its boxy fit and premium-feel fabric, my Arket wool blazer is a personal highlight, and it seems as though I am not alone in my love for this particular piece as I’ve spotted it on countless fashionable faces on Instagram. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and...

As a fashion editor, I always get questions about the secret to a well-assembled wardrobe, to which I have the same answer: versatility. Ideally, your wardrobe should include some premium pieces mixed among more affordable items, with a dose of vintage and second-hand for good sartorial measure. It’s this eclectic mix of brands and price points that will ensure your clothing reflects your personality. As the saying goes, variety is the spice of life—and, naturally, you want your outfits to be spicy, too. That said, I understand the appeal of snapping up an entirely new outfit from just one store. First, it’s an effective use of your time, as it doesn’t involve having to traipse around every shop or browse every new-in section. Chances are it’ll a...

This summer has been a wash out, with a disappointing amount of weekends spent in knitwear and jeans hiding indoors from never-ending downpours. It’s not quite what any of us had in mind for our post-lockdown summer outfits. Autumn collections are now steadily starting to arrive in new-in sections, and the knitwear, padded jackets and tailoring is quite frankly a welcome (and useful) addition to our wardrobes. There are three high street brands in particular that are leading the way when it comes to their autumn collections—Arket, Mango and & Other Stories. There are certain trends they are all embracing, namely sharp tailoring, elevated knitwear that you could wear to work and earthy neutral tones. Keep scrolling to shop the 30 pieces we love from Mango, Arket and & Other Sto...

Us Brits like nothing more than to moan about the weather, and the high temperatures we’ve seen this month have made us all a bit, well, hot and bothered. The key to staying cool in a heatwave is a simple throw-on summer dress, that will look polished, but feels light and comfortable. If you haven’t found the perfect sundress yet this summer, we can help you out. Zara, Free People, Nobody’s Child and COS are four high street brands in particular which create dresses that are ideal for hot and lazy summer days. If you like oversized silhouettes and a neutral colour palette, we recommend you head to COS. Nobody’s Child has mastered the pretty printed dress, with midis and minis in cute ginghams and florals. Free People is known for its whimsical sensibility, and has lots of b...

If you haven’t already noticed, the summer sale season is underway, and H&M is the latest brand to drop its discounts. While there might be 4277 items in the edit (that’s a lot of scrolling), there are plenty of expensive-looking staples to be found and, luckily for you, I’m an experienced scroller and have refined the art of finding those time-tested gems. My advice for successful sale shopping? First, make a list of pieces you want beforehand, as this will help you to avoid making any rushed, emotion-driven decisions. Second, get specific with your search terms in order to give yourself a more refined edit to shop from. Finally, try not to be swayed by price. It’s better to buy something you...

Boho is a trend that never truly goes away; though, it always feels most at home during the warmer months. A potent blend of premium-looking prints set against ethereal fabrications paired alongside timeless denim and sharp tailoring, fashion types make the bohemian vibe seem effortless. In reality, however, every piece needs to be considered thoroughly. Veer too retro and you’ll run the risk of looking like you’re going to a fancy dress party. Play it too safe and your ensemble won’t pack the sartorial punch that you were hoping for. Thankfully, there’s a new collection that makes mastering the art of bohemian styling so much easier. Next has always been on our radar for its classic wardrobe staples, impressive shoe line-up and next-level jeans offer...