high-street

It’s been a long time since I wrote my first ‘Joy of Shopping’ column (almost 3 years—eek) and while the world might’ve gone through more than one era-defining shift, my belief in the mood-boosting, personality-projecting power of fashion has not wavered. Throughout, I have tried to be picky with what I put my stamp of approval on, only getting behind pieces that I, myself, would genuinely wear. With this in mind, this season I decided to head down to a high-street store that I have long rated for its time-tested, high-quality tailoring: Arket.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and ...

If anyone else watches the high-street as closely as I do (anyone? Just me?) they’ll know what I mean when I say that brands have really upped their game when it comes to premium pieces over the last couple of years. A perfect example of this shift is the sheer number of elevated leather jackets that have flooded the high-street this season. While there will always be a market for more affordable pieces, it’s great to see brands offer-up higher-quality alternatives, especially in hard-wearing fabrics.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photo...

In the contemporary wardrobe, leather trousers are one of those wardrobe items that were previously considered statement items, reserved for the rock stars and Kate Mosses of the world (with the odd cameo from Ross from Friends). However, in recent years, they’ve settled into a more mainstream strata, embraced by brands at both ends of the fashion market. I mean, if someone had told fashion editors 20 years ago that M&S would create its own pair of faux-leather trousers and that the fashion crowd would snap them up, they probably wouldn’t have believed you. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautifu...

H&M is a go-to store for many out there—some of my best friends included. So when those in my inner circle ask for my recommendations on fresh staples that could be worthy additions to their wardrobes, I’ll often take some time to do an H&M deep dive. And that brings me to why I’m here today. On one of my recent scrolls, I uncovered a smattering of chic pieces that I deemed true winners because of their chic and versatile nature. And yep, said items each ring in under £50.  You’ll find the edit of everything below. As a note, I sent the first four items to a friend who wanted to do a little clothing shopping. Included in the overall mix is everything from sharp tailoring silhouettes to cool denim cuts to my favourite shirting style. Keep scro...

Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with both the high street and second-hand platforms offering up plenty of winning, affordable pieces right now, giving your wardrobe a refresh has never been easier. Add to this the fact that countless fashion brands are starting to realise the power of a well-made staple (rather than just transient trends), and you’ve got yourself a pretty ideal shopping situation.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting,...

If you hadn’t noticed, it’s still freezing outside most days so there’s plenty of cosy layers involved below, from cheerful knits to new quilted coats. We can’t help at least *hoping* for the start of spring soon though, so we’ve also included lighter shacket layers and some great dresses that will work with roll necks and tights now, but will really come into their own when the mercury starts to rise in a few months time. If you are heading back to the office, comfy tailoring is king at the moment so don’t miss H&M’s newest wide-leg trousers or the zingy new orange shade of Arket’s best-selling hopsack blazer— perfect with blue jeans or black trousers and a crisp white shirt underneath. Meanwhile, we’ll meet you at the check out for...

Figuring out which dresses fall into which of these categories is time-consuming, as our Editor in Chief Hannah Almassi proved recently in this handy TikTok. It requires a lot of trial, error and effort, which is 100% worth it if it means figuring out which of the summer dresses currently hanging in your closet can be worn right now. But when it comes to investing in new styles, well, that’s where we can be of service. We combed the high street to find the best dresses that look great with tights and base layers, to keep you toasty but still feeling like yourself this winter. Our tricks? Look out for knitted fabrics, don’t overlook the mini (you can always pair it with knee-high boots), shirt dresses and V-necks always work with roll necks; an...

Remember when Carrie Bradshaw quipped that, when she was strapped for cash, she used to buy fashion magazines over food because she felt that they “fed her more”? Well, contrary to Bradshaw, nothing comes between this girl and a burrito, but I do understand her sentiment. In 2019, I moved out of London after almost a decade spent in the capital. While there are certainly people, places, and—goes without saying—restaurants that I miss, the thing I miss the most is the fashion—specifically seeing what London girls are wearing. There’s nothing I loved more than, on the weekend, heading to sartorial hotspots to see what the coolest dressers in the capital were wearing. There’s just something so cool about the intrinsic London style that seems to sweep the city. You Deserve to Make Mo...

We all want to look like our most-polished selves, don’t we? And, although sadly I’m not here to provide you with a week at a spa and an endless allowance at The Row, I am here to bring you the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium pieces to elevate your wardrobe without the designer price tag, and to make it easy for you to pinpoint the items on the high street that are really worth adding to your wardrobe.  There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in— as a Who What Wear editor, scrolling new-in collections is my hobby and I can spot an expensive-looking (and feeling) piece ...

This is a bold statement, but in my opinion nothing is more useful in a wardrobe than the perfect striped jumper. Yes, you may feel like you’re cheating on your jeans by agreeing with me, but the power of a breton jumper is unparalleled— especially on those mornings where you find yourself staring at your wardrobe totally uninspired. Throw it on with your favourite denim, wide-leg trousers, over leggings, tucked into a midi skirt or tied around your shoulders— see, versatile! However you choose to add it into your day to day outfits, one thing’s for sure: it always makes them look chicer.  The breton has, of course, been a hero piece in the most stylish wardrobes for years and remains the linchpin of every French woman’s capsule collection. One of the key reasons they r...

My wardrobe is generally a mixture of animal prints, brights (pink), white, denim and metallics. So it’s safe to say I’m definitely not a minimalist. That said, this January, I’ve really enjoyed adding fashion’s new elevated classics to my wardrobe. It may be the comedown from a sequin overload at Christmas or simply how easy it is to build several outfits once you add these staples into your repertoire. So what makes these not-quite-basic basics different from before? Well, not only have simple items such as a tracksuit or a simple wool coat been tweaked with a new-season update like a more tailored silhouette or shoulder pads, but it’s also in the styling. By layering tonal neutrals in different textures, you can instantly create a ...

At the risk of sounding like a broken record, how great is H&M right now? The brand has always been one of the biggest high-street hitters, but over the past few seasons, it has surpassed even itself. What makes H&M stand out from other affordable fashion retailers is that it doesn’t merely follow the trends laid out on the runways—it starts them. It’s this constant ability to surprise and delight us that keeps us coming back to H&M in times where some sartorial inspiration is required. And that’s precisely what we find ourselves in need of at the moment as we enter the winter lull. With the novelty of layering starting to wear thin, but the ease of dressing and comfortable warmth of spring still a long way off, it’s easy to lose your way in terms of style. But H&M has the ...