high-street

Whether I’m hunting down muted wardrobe staples, or in need of a more statement piece for the new season, my go-to destination is always & Other Stories. With design ateliers based in Paris, Stockholm and Los Angeles, & Other Stories amalgamates its expertise and influence from each city to create expensive-looking pieces at high-street prices.   For summer, I’m all about outfits that are easy to put together and no one does this relaxed summer dressing better than those in California. This is why at this time of year I always filter & Other Stories’ website by atelier, and head straight to the Los Angeles section. This summer the LA atelier has created everything I’d want for a summer spent outdoors. Think floaty dress...

You mightn’t realise it, but what we choose to wear each day is indicative of our moods and can send out subliminal messages to those around us. Wearing all black, for example, might seem like an easy outfit solution—it’s chic, right?—but it tells a much richer story. It shows that you’re a classicist, that you like to look polished and pulled together but in an understated way. With the brighter days and easing of restrictions affecting our moods in a hugely positive way, it’s natural to find ourselves gravitating towards clothing and accessories that fill us with the same euphoric joy. And no brand seems to have understood this desire more acutely than Zara. Upon scrolling Zara’s new-in section this week, we had huge smiles on our faces. There’s j...

At this moment, there are three high-street brands, in particular, all of us on the Who What Wear UK team turn to first for inspiration and for the most exciting pieces to invest in for the coming months: Arket, & Other Stories and H&M. So to get you off on the right foot this month, I’ve combed their new-in collections and compiled 30 of the best May buys below. You’ll find a mix of elevated wardrobe classics and some more joyful statement pieces, too. There are beautiful trench coats and perfect blue jeans—the building blocks of any successful spring wardrobe. And then there are some prints and pops of colour as well—because if there’s ever a time of year to introduce some brights into your life, it’s spring. Kermit green...

The brand ethos is on timeless classics that transcend trends and remain pieces you’ll pull throughout the year. This season, the Scandi brand has produced designs akin to its usual ’90s-inspired silhouettes, albeit much more pigmented, with colour-blocking magenta, ochre and green reminiscent of botanical spring gardens. As standard, it offers detailed tailoring and elevated basics one could wear for occasions varying from informal dining to workwear.  COS has recently introduced some great styles to its arsenal. You’ll likely see balloon sleeves, sumptuous fabrics and oversized shapes, including formfitting pieces and cut-out dresses. You’ve most likely seen the hot-pink dress of the summer, but there are many other suitors. I’m particularly impressed with&...

Here at Who What Wear UK, we firmly believe that you don’t need to part with serious cash to get your hands on that perfect mood-lifting look, and with both the high street and second-hand platforms offering up plenty of winning, affordable pieces right now, giving your wardrobe a refresh has never been easier. Add to this the fact that countless fashion brands are starting to realise the power of a well-made staple (rather than just transient trends), and you’ve got yourself a pretty ideal shopping situation.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting,...

I stumbled across it while doing my weekly new-in-section check this morning and *very nearly* scrolled right past it. But the huge discount caught my eye, and then when I looked at the edit and saw how great it was (including a lot of classic summer items I’d been thinking about buying anyway), I knew this was one that I needed to share with you.  There are plenty of spring- and summer-ready pieces such as minidresses, pretty tops and sandals that still have many months to be worn this year, as well as in the future. But there are also some great classic jeans, light jackets (including that sellout shacket) and timeless knits to see you through so many seasons to come.  So which pieces are truly worth buying, even without the discount? Keep scrollin...

I stumbled across it while doing my weekly new-in-section check this morning and *very nearly* scrolled right past it. But the huge discount caught my eye, and then when I looked at the edit and saw how great it was (including a lot of classic summer items I’d been thinking about buying anyway) I knew this was one that I needed to share with you.  There’s plenty of spring and summer-ready pieces like mini-dresses, pretty tops and sandals which still have many months to be worn this year, as well as in the future. But there’s also some great classic jeans, light jackets (including that sellout shacket) and timeless knits to see you through so many seasons to come.  So, which pieces are truly worth buying, even without the discount? Keep scrolling and you’ll see...

I stumbled across it while doing my weekly new-in-section check this morning and *very nearly* scrolled right past it. But the huge discount caught my eye, and then when I looked at the edit and saw how great it was (including a lot of classic summer items I’d been thinking about buying anyway) I knew this was one that I needed to share with you.  There’s plenty of spring and summer-ready pieces like mini-dresses, pretty tops and sandals which still have many months to be worn this year, as well as in the future. But there’s also some great classic jeans, light jackets (including that sellout shacket) and timeless knits to see you through so many seasons to come.  So, which pieces are truly worth buying, even without the discount? Keep scrolling and you’ll see...

Welcome to The Great Try-On. With spring officially in full swing, it’s time to ready your wardrobe, and we’re here to provide a little shopping inspiration. We got to try on some of the best spring pieces from some of your favourite brands and documented it all from our at-home dressing rooms so that you can see how they actually look IRL. We hope that our photos and candid reviews will help you shop for spring wardrobe builders that you’ll wear over and over this season and beyond. If you’re a regular follower of my work (and Insta), you probably already know that my love for & Other Stories runs deep. Its clothing hits my eye just right—with pieces that strike the perfect balance of timeless and trend-forward, it’s versatile yet...

A good wardrobe is nothing without a solid base of classic capsule pieces. You know the ones— the items you pull out and incorporate into your outfits most days. The simple, yet far from boring staples you’d be lost without— it could be the perfect white T-shirt, pair of jeans or your favourite easy jacket that goes with everything.  As a stylist, I’ve spent the best part of a decade searching for the perfect versions of these items to use in photo shoots or to recommend to all of my clients, as well as to fill my own collection with— and surprisingly enough the one place I always turn to isn’t the most expensive designer, it’s actually high street. In my opinion Arket classics win every time, and I constantly find myself suggesting the brand when people ask me where to find...

I’m going to be honest here—until a few months ago, I didn’t own many wardrobe basics. When I started going back into the office and getting dressed more often, I realized that I had fallen victim to the speedy trend cycle and was racing through different pieces that quickly caught my eye, instead of investing in pieces that would stay in my closet for the long haul. I thought minimalistic pieces would be boring, but in fact, those were the pieces I was missing to get the most out of my wardrobe. To my surprise, H&M has recently upgraded its basics and was my first go-to for finding elevated pieces on a budget.  I only added a few new pieces to my closet, but those few pieces have helped me think of outfits I never would’ve thought of before. I’m ...

As a fashion editor, I spend a lot of time browsing new-in sections, which means I can be exceptionally picky. So far this year, there is one brand that seems to be reading my mind and delivering all the pieces I’d be looking for: Mango. If you are searching for wardrobe staples, you can always rely on Mango for timeless, but not boring, designs. Right now, you’ll find beautifully tailored blazers, jeans that have just the right amount of slouch and ribbed knitwear that defies its price tag. Personally, I am most impressed by the dress offering with every trend from cut-outs to minis ticked off.  Mango also has some more unusual and striking pieces in the mix, which all have a retro feel if you’re looking to add some personality to your outfits. There are lots of ’70s ...