high-street

At Who What Wear we strive to be at the forefront of fashion, always bringing you the latest in fashion trends straight from the shows–but one thing that is always abundantly clear is, what is brought to life on the runway doesn’t always translate to real life. While we will all remember Kim Kardashian’s head-to-toe Balenciaga lycra moment and Miu Miu’s belt-meets-skirt for years to come, it doesn’t reflect what we want to wear in our everyday lives. Fortunately, the high-street does a brilliant job of translating some of fashions key moments into wearable trends, but none better than 3 of our affordable favourites–Zara, & Other Stories and Mango.  After creating plenty of their own viral moments (take Sienna Miller at Glasto and the cel...

Let’s be honest, sometimes it can be tricky shopping on the high street. For every well-priced hidden gem, there is a sale-shopping horror story, and whether you know exactly what you’re looking for or you’re just popping in for a quick browse, the sheer number of options in store can be overwhelming (and if you’ve got great crowds to contend with, it’s not always the most stress-free process). As I know your time is at a precious commodity and not best used queuing in the returns line, I popped into Mango this week to see what was new. From the last bits of high summer for those still heading abroad, to the first signs of the autumn/winter collection, there’s an awful lot to see, so I tried on as much as the staff would allow, and hand-pi...

Marks and Spencer is one of our favourite places to shop for long-lasting wardrobe staples and has a strong track record of every day turning basics into cult items, whether it’s a grey jumper or a beige wrap coat. I am most impressed by M&S’ footwear department, and wear a pair of ballet pumps at least nine days out of ten, as they are the comfiest shoes I own. I’ve had them for over a year now, and they just keep on going… These £35 pumps have a high cut and a gentle V towards the toe, which make them appear more elevated that the classic almond toe. There’s something a little Phoebe Philo about this silhouette, no? Although my exact pair has sold out (sorry), for summer 2022, there are different iterations with slightly ...

All hail H&M. Honestly, as a fashion editor I look at a lot of new-in products every day, across high street and luxury fashion. And after all these years the affordable hero still manages to pull it out of the bag with some of my favourite wardrobe pieces each season. The H&M design team just seem to know exactly what I want to wear— which right now is elevated capsule pieces that make me look like I have a much bigger budget than I actually do. And the latest new-in drop serves exactly that purpose.  It’s full of simple, minimalist wardrobe basics with a stylish twist. Think draped jersey dresses, ribbed tops with modern sweetheart necklines and expensive-looking suits with just the right amount of slouch that could easily pass for designer. All in a...

One of the high-street brands our editors are most impressed by this summer is COS. Simple classics are the bread and butter of this brand that has built a loyal fan base for its minimalist basics, so it’s no surprise that the new-in section is filled with timeless separates that will go the distance within your wardrobe. COS doesn’t do fad trends, but that doesn’t mean the designs are boring either. This summer, the hero pieces have streamlined ’90s silhouettes and elevated details like gathered ruching (a huge 2022 catwalk trend) or an elegant neckline. The most appealing factor, though, is that COS pieces are always polished butt still comfortable, with plenty of throw-on appeal (think flowing fabrics, delicate straps and clever drap...

One of the high-street brands our editors are most impressed by this summer is COS. Simple classics are the bread and butter of this brand that has built a loyal fan base for its minimalist basics, so it’s no surprise that the new-in section is filled with timeless separates that will go the distance within your wardrobe. COS doesn’t do fad trends, but that doesn’t mean the designs are boring either. This summer, the hero pieces have streamlined ’90s silhouettes and elevated details like gathered ruching (a huge 2022 catwalk trend) or an elegant neckline. The most appealing factor, though, is that COS pieces are always polished yet still comfortable, with plenty of throw-on appeal (think flowing fabrics, delicate straps and clever drapi...

So how do less-expensive brands achieve this rich aesthetic? It’s all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, beige and creamy whites. With the silhouettes and fabrics, it’s all about sticking to classic fits. Think simple blazers, crisp shirts that work with everything in your wardrobe and easy dresses. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. Want in? Then I suggest you keep scrolling for H&M’s latest minimalist edit. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get...

I’m not exaggerating when I say that I live in dresses. Sure, skirts are great, and I’ve been known to wear a trouser suit on occasion, but my favourite thing about summer (other than the best weather that Britain has to offer) is the moment that my extensive dress collection comes into its own.  Mini, maxi, long-sleeved, sleeveless… I can’t tell you how many dresses I own. And for someone who is almost always rushing, there’s no easier outfit than a statement dress. It may take all of two minutes to pull out of the wardrobe and put on, but the final result implies a considered outfit that always looks polished in a way that jeans and a nice top just can’t match.  Given the number of dresses that...

When it comes to shopping on the high street, there are a few shops that we can consistently rely on knowing that they will always deliver solid investment buys at a reasonable price-point. Whenever we are in need of premium-looking pieces at a moments notice, & Other Stories, Mango and Zara have become our go-tos, especially for the kind of pieces that stop people in the street to ask, ‘where did you get that from?’ As the standard of high-street offerings continues to get better and better, & Other Stories, Mango and Zara still continue to lead the way with exciting new collaborations, exclusive collections, and whole lot of instant successes (in fact, see Sienna Miller and Katie Holmes’ recent Mango moments as proof). As the s...

I’m a dress girl through and through, preferring to wear them throughout the seasons, so admittedly the tops section of my wardrobe is a little lacklustre. That plight is common consensus, as ‘jeans and a nice top’ is the elusive fashion pairing we’re all searching for. We’re shortly entering the period for transitional dressing and this season I’ve witnessed some beautiful pieces at sensible price points. Retailers are refining their top and blouse selections and weaving in billowy-shaped garments, that can be worn with skirts, trousers, and jeans. I’ve spotted the prettiest of tops featuring gauzy open weaves, embroidered detailing, and romantic adornments—whether it be a ruffled collar or broderie anglaise fabric. There’s a certain method I adhere to ...

It has to be said: H&M is truly having a brilliant summer. Some of my favourite recent purchases (and the ones that have invited the most compliments) have been from the store, and whether I’m looking for a statement party dress or a simple white tee, H&M has consistently proven itself as a reliable go-to.  In the last month alone, the brand has won us over with some seriously impressive pieces, from an expensive-looking linen collection to the slip dresses and slim-fit tailoring we need to nail ’90s minimalism, so it’s fair to say there is always something for everyone in its varied line-up. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you b...

There are some real gems to be found on the high street at the moment (despite the dregs of the sales taking up space), and who doesn’t love finding elevated pieces that look way beyond their price tag? But finding time to trawl through rails and rails in-store can be tricky, especially if you have a busy schedule, and even then, why waste all that time when I can do it for you? This week, I popped into H&M to see what was new. I tried several pieces from its latest collection and hand-picked nine favourites that stood out above the rest. H&M knows how to design a great statement dress, often in designer shapes just without the expensive fabrics. Its Conscious range, which focuses on making environmentally friendlier pieces from recyclable or...