hero-buys

When I wrote Who What Wear’s spring summer 2021 trend report, there was one item that I knew was a look I would try whatever 2021 has in store for us—second-skin tops. These tight, body-skimming rollnecks went viral in 2020 when Adele and Beyonce both wore Marine Serre’s cult moon-print fitted tops and they were also seen at the likes of Miu Miu and Jil Sander. They are surprisingly versatile to style, as you can wear them with high or low waistbands, simply tucked into jeans or layered underneath dresses or chunkier knits. And I’m here for any extra base layers I can get for a winter spent outside. Always ahead of new trending items, you’ll find plenty of second-skin tops in Who What Wear Collection’s latest drop at Zalando. There’s tie-d...

If our statistics are anything to go by, this winter has seen a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint as there was last year, however judging by the sales referred by Who What Wear over the past few weeks, everyone is on the hunt for the warmest coat they can find. With walks with one person outside of your household still permitted for most people, warm winter outfits have never been so vital.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and he...

If you’re anything like us, you’ll have been looking for different ways to feel fancy this season. Maybe you treated yourself to something new to see you through both Christmas Day and New Year’s Eve, or perhaps you dusted off and re-wore something from occasions gone by. But really, you needn’t default to sparkles to make yourself feel pulled together. Sometimes it’s the littlest things that can make your attire look polished. Making an effort to put on jewellery, gold hoops, for example, is a small gesture that can elevate your day-to-day attire. Swapping your slippers for a pair of chic-looking house shoes (along the lines of these shearling-lined Birkenstocks) will also do the trick. But, one of the easiest ways to make your at-home ensembles feel more lux...

As a fashion editor, I have spent a lot of my career reporting on new trends, new labels and new ways to wear things. However, in an effort to slow down the trend cycle and buy items with longevity in mind, we are also conscious here at Who What Wear to dedicate as many stories to repeated outfit ideas, classic items and secondhand items. Personally, I always gravitate to simple pieces that have a timeless appeal. Below I’ve put together an edit of classic winter pieces that I really love, including fine knitwear to wear in place of a T-shirt, beautiful leather handbags, blazers in neutral shades and chunky ankle boots. In terms of brands, there of a number of labels I always turn to for a timeless aesthetic. At a higher price point, Nanushka and Totême are two brands leading th...

Even during the most sociable non-COVID times, it’s very easy for a fashion editor to exist in a bubble of one’s own industry companions. It’s the kind of safe space where we egg each other on to definitely buy those super-expensive Bottega boots (so classic!) or start wearing our jackets perched on our shoulders instead of firmly on our arms (so chic, though!). However, I’ll always say the same thing to any young budding style journo: Fashion is not an island. We do not exist alone and we certainly cannot function without the contribution and influence of other parts of our culture, society and economy, or without the input of other creatives. It’s important to look outside of one’s inner circle to understand the mood ...

If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales referred by Who What Wear over the past few days, everyone is on the hunt for the warmest coat they can find. With walks with one person outside of your household still permitted this lockdown, warm winter outfits have never been so vital.  I have been on my own hunt to find the perfect puffer coat over the past week, and after hours of trawling, I settled on the maxi down coat from Arket. If my social life is going to be al fresco in December, I want to be cocooned in as much padding as possible. It comes in black, khaki and camel, and has a cosy hood...

If our statistics are anything to go by, lockdown 2.0 is seeing a surge in sales of puffer coats. We’ll have to wait and see if there will be the same increased demand for jigsaws and Farrow and Ball paint, however judging by the sales referred by Who What Wear over the past few days, everyone is on the hunt for the warmest coat they can find. With walks with one person outside of your household still permitted this lockdown, warm winter outfits have never been so vital.  I have been on my own hunt to find the perfect puffer coat over the past week, and after hours of trawling, I settled on the maxi down coat from Arket. If my social life is going to be al fresco in November, I want to be cocooned in as much padding as possible. It comes in black and camel, and has a c...

This year many of us have spent more time on the sofa and in loungewear than we could have ever imagined, but wearing PJs doesn’t mean you have to wear flannel and baggy T-Shirts and lose all sense of fun. The brand Sleeper was founded in 2014 by former fashion editors Kate Zubarieva and Asya Varetsa who wanted to make luxurious nightwear that you can wear at home or even to a party. The result is uber glamorous pyjama sets which have feather trims on the hems of the trousers and the shirt. These Sleeper sets were particularly popular last festive season, however with parties likely to take place on Zoom and at home this year, something tells me these will be the most sought after party look for 2020. Listed as one of the most popular items on Net-a-Porter right now, t...

With new restrictions in place across various parts of the UK, relegating socialising to an outdoor only activity, it has never been more important to invest in a warm coat.  Seeing as we will be spending much more time outdoors this winter than in year’s past, the entire Who What Wear edit team is keeping an eye out for cosy puffers and down jackets that will enable us to stay toasty outside despite the elements.  Thankfully, H&M’s current New In section is filled with jackets and coats that fit this exact brief. In fact, the retailer recently released a knee-length down jacket that looks like it was made for winters spent in the park. Featuring 80% recycled down and 20% feather filling, this coat is sure to keep you warm while running we...