hero-buys

We’ll always take an interest in following trends, but when it comes to building out a smart, hardworking wardrobe, items that are a little more classic will always take precedence. That doesn’t mean your closet has to be chock-full with the most basic of basics, but rather that you start to pinpoint which trends, pieces, cuts and fabrics always come round time and again. Will there ever be a winter when shearling coats and jackets aren’t in favour? Probably not. Will chunky boots ever go out of fashion? Unlikely, because we’ve come to rely upon them for A) making outfits look cooler and B) being infinitely more practical than anything else we’ve worn in winters past. Will time-honoured designer stalwarts like Margiela’s Tabi boots or The Row&#...

Last winter saw a surge in sales of puffer coats, and we won’t be surprised if we see the same again this year. True, we’re not (currently) in any kind of lockdown, but British winters are pretty consistently cold. Not to mention that one of the biggest coat trends of autumn/winter 2021 is the puffer.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

We’ll always take an interest in following trends, but when it comes to building out a smart, hardworking wardrobe, items that are a little more classic will always take precedence. That doesn’t mean your closet has to be chock full with the most basic of basics, but rather that you start to pinpoint which trends, pieces, cuts and fabrics always come round time and time again. Will there ever be a winter where shearling coats and jackets aren’t in favour? Probably not. Will chunky boots ever go out of fashion? Unlikely, because we’ve come to rely upon them for a) making outfits look cooler, and b) being infinitely more practical than anything else we’ve worn in winters past. Will time-honoured designer stalwarts like Margiela’s Tabi boots or The Row...

Last winter saw a surge in sales of puffer coats, and we won’t be surprised if we see the same again this year. True, we’re not (currently) in any kind of lockdown, but British winters are pretty consistently cold. Not to mention that one of the biggest coat trends of autumn/winter 2021 is the puffer.  You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in the process. Earn rewards by chatting, sharing photos, blogging and help give users back their fair share of Internet revenue.

While an editor’s job involves so much more than shopping, keeping up to speed with the latest collections and new-in sections does take up a good chunk of time. Working for a fashion website exposes us to a lot of pieces on a daily basis, and it can get pretty overwhelming. For this reason, many fashion editors tend to fill their wardrobes with just a handful of essential pieces. Unlike some careers, fashion editors don’t have a conventional uniform to wear when we’re on the clock. So many editors have created their own small, hardworking capsules in an attempt to drown out the noise of every new trend—otherwise, we might lose sight of what we actually like to wear.  Like every...

Arguably the most important runway trend for autumn/winter 2021 is a return to loud, highly pigmented colours. From cerise mini dresses with matching tights and satin platforms at Versace (perhaps my favourite catwalk look of the entire season) through to the mix ‘n’ match super-brights in oversized shapes at Raf Simons, designers are painting a vibrant scene for the months to come. The vibe, however, is already coming to the fore ahead of time on social media. Whether brightening up the streets of London or taking something standout on staycation, Brit girls are backing the look wholeheartedly, choosing solid-colour, ultra-vibrant dresses by the dozen. Elsewhere on planet fashion, you’ll find the Scandi crews continuing to flex their colour-clashing muscle...

Working at Who What Wear gives you a sixth sense about the products that will be sell-outs—it’s practically in our job descriptions to find cult items that are actually worth investing in the moment they land on new-in sections. One item we think is destined to be hugely popular this summer is a £55 T-shirt dress from COS. I’ve not seen anyone wearing it yet. However, Monikh put it in her shopping picks, I included it in my weekly shopping edit and Joy Montgomery featured it in this week’s What to Buy Now—three clear signs that it is a mighty good dress. The dress has an oversize fit and falls on the calf, with boxy shoulders and slits on the side of each skirt. It currently is available in black, off-white and the colour of 2021, hot pink. COS makes even b...

Although the whole extensive collection is usually on point there are, of course, certain pieces that crop up more than others. Familiar favourites and cult items that have gained hero status over the years, instantly recognisable amongst those in the know as belonging to the brand. Like the Roman Arc Coin Necklace, so perfect for the summer, the Medium Ridge Hoop Earrings that brand collaborator Lucy Williams is rarely seen without, or the Flat Curb Chain Necklace that simply goes with absolutely everything.  These icons always find their way to the top of our recommendations list, tried and tested and proven to tick all those aforementioned boxes. Great as starting points in anyone’s collection, statement enough to be worn on special occasions or classic enough to become a...

Since last summer, the trend has only continued to grow in popularity—and now you can find a collared blouse to suit you in just about any colour, print, or size you desire. And now, with lockdown restrictions gradually beginning to ease, we’re already planning on styling them with denim cut-offs and velcro-strap sandals for picnics in the parks and alfresco brunches. Now, with lockdown restrictions gradually beginning to ease, we’re already planning on styling them with denim cut-offs and velcro-strap sandals for picnics in the parks and alfresco brunches. Still, tracking down the best collared blouses out there is something of a chore, as there’s just so many out there. As collared blouse fans ourselves, we took it upon ourselves to whittle down the top’s most not...

What a strange fashion bubble we editors exist in these days! Rather than jostling for a seat or frantically uploading to Instagram Stories while simultaneously watching a show for new trends, key looks, or, say, Kaia Gerber, we’re being given the chance in this on-pause era to take a step back, look at the collections from afar and see how brands—both big and small—can respond to a tough year in creative captivity. Over in Milan, it looks like some fashion houses have found ways to thrive in the conditions: Creativity, in my opinion, is looking plentiful in this fashion capital. Perhaps it’s the energy of Miuccia Prada and Raf Simons’s second collection together. A coming-together of great design minds like this was bound to spur change across an indu...

Many a fashion or beauty journalist has talked of “little luxuries” in the past but said treats have, perhaps, never been quite as vital to us as they have over the past year. It’s often the small things that matter these days, and when it comes to lifting our moods when getting ready each morning, there are a few particular items that help: A new perfume can be ritualistic and special, a secondhand item that hits a new trend might prove to be the exciting wardrobe trophy you’ve been looking for, and putting on underwear that fits perfectly and feels lovely can be the ultimate confidence booster. It may only be visible to you, but being considered in regards to what you’re wearing under whichever outf...

Some of us live for the thrill of newness, some of us thrive on a solid purchase and endless rewearing—I personally reside in the latter camp, and can spot that kind of fashion sensibility in someone else from a mile off (or during a blurry late-night Instagram scroll). With the New Year comes both a desire for trends and updates, but also an awareness of rebooting in other ways too. How can I be more mindful of what I buy? How can I make sensible purchases instead of endless ones? How can I really invest in items that stand the test of time for my wardrobe? The last question is a particularly pertinent one for now, because one woman’s failsafe blazer is another woman’s never-even-took-the-tag-off wasted purchased.  I’m not sure at which point in ...