Hard Seltzer

Summer’s last stand has come and gone, but White Claw is making plans to extend seltzer season deep into the fall and winter months. The popular alcoholic beverage brand is bringing the party inside and onto the dancefloors of several U.K. clubbing hotspots as part of a new initiative working with venues that “champion music genres such as techno, disco and house,” according to Campaign. The campaign kicks off this fall with Manchester-based club series The Warehouse Project. White Claw is taking the initiative to Bristol, London, Glasgow, Manchester and more, co-branding 30 different events. Sam Battaglieri Scroll to Continue Recommended Articles White Claw’s Head of Marketing Michael Dean has observed that club culture has been receptive to the brand’s produ...