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Inaugural HARD London Festival Cancelled After Controversial UK Restriction Extension

Following the contentious four-week delay of lockdown restrictions in the UK, the organizers of HARD London have abandoned their inaugural music festival. HARD Events announced the festival, which was scheduled to take place at London’s groundbreaking Drumsheds venue, in March 2021. Many electronic music superstars had been slated for performances, such as Alesso, Tchami, Dillon Francis, and Malaa, among others. As we reported prior to the UK government’s decision, a recent survey suggested that one in four of the region’s nightlife businesses would not survive longer than a month without government aid. Half of them would shutter in two months time, according to the poll, which was conducted by the Night Time Industries Association...

First-Ever HARD London Festival to Feature Alesso, Malaa, Dillon Francis, More This Summer

As more and more music festivals return with a vengeance after a brutal year, the famed HARD Events brand is expanding its footprint. Organizers have announced HARD London, a one-day electronic music festival in the UK on Saturday, August 21st, 2021. Set to appear at the fest are a slew of dance music’s finest, including Alesso, Tchami, Dillon Francis, Malaa, WHIPPED CREAM, and The Bloody Beetroots, among others. The event will go down at The Drumsheds, a gas manufacturing plant-turned-event space from the creators of iconic concert venue Printworks. Check out the flyer below. Flyer for HARD Events’ inaugural London music festival. HARD Events Pre-sale general admission tickets and VIP passes go on sale Wednesday, March 31st at noon GMT. ...