Following the contentious four-week delay of lockdown restrictions in the UK, the organizers of HARD London have abandoned their inaugural music festival. HARD Events announced the festival, which was scheduled to take place at London’s groundbreaking Drumsheds venue, in March 2021. Many electronic music superstars had been slated for performances, such as Alesso, Tchami, Dillon Francis, and Malaa, among others. As we reported prior to the UK government’s decision, a recent survey suggested that one in four of the region’s nightlife businesses would not survive longer than a month without government aid. Half of them would shutter in two months time, according to the poll, which was conducted by the Night Time Industries Association...
As more and more music festivals return with a vengeance after a brutal year, the famed HARD Events brand is expanding its footprint. Organizers have announced HARD London, a one-day electronic music festival in the UK on Saturday, August 21st, 2021. Set to appear at the fest are a slew of dance music’s finest, including Alesso, Tchami, Dillon Francis, Malaa, WHIPPED CREAM, and The Bloody Beetroots, among others. The event will go down at The Drumsheds, a gas manufacturing plant-turned-event space from the creators of iconic concert venue Printworks. Check out the flyer below. Flyer for HARD Events’ inaugural London music festival. HARD Events Pre-sale general admission tickets and VIP passes go on sale Wednesday, March 31st at noon GMT. ...
2020 was the year gaming and dance music came together more than ever before. Prior to the pandemic, Twitch was predominantly used as a platform for gamers, but during the COVID-19 era, DJs made it their home as well, trading in the massive festival stages for livestreams as a way to stay connected to their fans. To further link these two worlds, HARD Events has launched its new streaming program, TRY HARDs on Insomniac TV via Twitch. TRY HARDs will pit professional gamers against some of your favorite DJs each week. Beginning February 15th, you can watch them smack talk each other as they compete for bragging rights in their favorite games. It will be hosted by long-time gaming personality, Brittani Johnson of G4TV fame. Season One will span over the course of six wee...
Snakehips, Wuki, Kill The Noise, and more will also throw down. HARD Summer has fired up the grill for its latest virtual music festival, the monumental summer-themed rave-a-thon “BackHARD BBQ.” The first day of the stream is set to feature a litany of dance music’s finest DJs and producers. Kicking things off is house music veteran Wax Motif, followed by a stellar lineup of Claptone, SOFI TUKKER, Moore Kismet, Wuki, Party Favor, Snakehips, Kill The Noise, Dillon Francis, and Lil Texas, in descending order. Tune into HARD Summer’s “BackHARD BBQ” livestream below. “BackHARD BBQ” SET TIMES FOLLOW HARD EVENTS: Facebook: facebook.com/HARDFestTwitter: twitter.com/HARDFESTInstagram: instagram.com/HARDFEST
HARD is taking to the backyard alongside top dance music talent for another blockbuster virtual event. HARD Events is ready to fire up the grill with their latest virtual festival reveal, the “BackHARD BBQ.” The two-day virtual affair takes place this weekend as grill master Pasquale Rotella is set to host a lineup “loaded with the works.” In true HARD Events fashion, the team has dropped a sizzlin’ lineup featuring dance music party-starters Dillon Francis, Claptone, JOYRYDE, Kill The Noise, Sofi Tukker, Louis The Child, and many more. The bass-heavy lineup additionally makes way for some extra spark from the genre’s rising stars, including Moore Kismet and KLOUD, who will make for an exciting watch. “BackHARD BBQ” is poised to follow ...