The North Face is teaming up with Gucci for a clothing collaboration that celebrates the great outdoors. The Italian luxury giant teased an upcoming capsule collection with the American outdoor recreation company on Instagram with a series of videos focusing on a white flag with The North Face x Gucci logo. This will be Gucci’s first collaboration with another clothing brand. The North Face is moving into a more premium market with previous collaborations including MM6 Maison Margiela, Junya Watanabe, and streetwear brands like Supreme and Brain Dead. Gucci will be the largest luxury brand to collaborate with The North Face and described their new project as a celebration of the rich heritage of both brands, according to WWD. Gucci is not familiar with designing technical outerwear, ...
It’s no secret that the coronavirus (COVID-19) is the push the fashion industry needed to clean up its act. Now that everything from garment supply chains to performative fashion shows are in desperate need of restructuring, who will be the voices of fashion’s future? Gucci’s Alessandro Michele is one person leading that conversation and thinks the annual seven-season fashion show schedule is “worn out” — we couldn’t agree more. Following Gucci‘s virtual press conference on Sunday 24 May, creative director Alessandro Michele took to Instagram to elaborate on how the brand is embracing a more sustainable fashion show schedule. “I will abandon the worn out rituals of seasonalities and show to regain a new cadence, closer to my expressive call,&...